AbbVie

Gastroenterology HCP Marketing Manager I/II

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Feb 16, 2021
Ref
2102642
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Grade will be determined by candidate's years of expereince

The HCP Marketing Manager will lead all Gastroenterology Advisory Board meetings to ensure insights are gathered on prioritized topics that support the strategies and tactics for Upadacitinib, Risankizumab and HUMIRA. This position will also be the Brand lead for all competitive intelligence (CI) across the gastroenterology indications, working cross functionally to ensure all CI is current and necessary action items related to CI are executed and leading Gastroenterology conference planning.

Key Responsibilities Includes:
  • Marketing Lead for all Gastroenterology Advisory Board Meetings
    1. Responsible for creating the annual advisory board plan for Upadacitinib, Risankizumab and HUMIRA aligning all objectives to the needs of the Brand teams and the consulting annual plan
    2. Agency lead for strategy, content creation and logistical execution for advisory board meetings throughout the year for Upadacitinib, Risankizumab and HUMIRA
    3. Cross functional collaboration with Brand teams to ensure alignment on all objectives, content, and insights gathered from advisory board meetings
    4. Cross functional collaboration with Regional Marketing Managers and Brand teams to ensure the best advisors are recruited for each advisory board meeting to achieve objectives
    5. Cross functional collaboration with Medical and HEOR to ensure any medical content presented is accurate and current
  • Competitive Intelligence (CI) lead for Gastroenterology
    1. Collaboration with the internal CI team to ensure all competitive milestones that impact Gastro are communicated across the teams
    2. Lead US commercial rapid response planning in collaboration with Global Commercial Development team to ensure cross-functional alignment and clear communication to leadership
    3. Responsible for internal and field communications on all relevant CI updates that could impact the Brand strategies and tactics
    4. Cross functional collaboration with Sales Training, Medical Affairs, Brand Marketing, Market Access and Public Affairs on all proactive and reactive CI planning along with creation of sales force training materials
  • Conference Planning lead for Gastroenterology
    1. Cross functional collaboration with brand teams, Medical Affairs, Sales Training and Public Affairs to develop and execute conference strategy and communications to respective stakeholders. Includes sponsorship management across all national conferences and product theaters.
    2. Collaboration with the internal CI and Medical Affairs teams to ensure prioritized session coverage.
    3. Responsible for CI and debriefs from all major conferences (DDW, ECCO, ACG, UEGW)

Qualifications

Qualifications

ACCOUNTABILITY / SCOPE:
  • Reporting to the HCP Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 20% of the time
  • Position based at Abbvie HQ/Mettawa, IL

SKILLS/EXPERIENCE REQUIREMENTS:
  • 5+ years of sales, sales management, or marketing experience with at least 2 years in pharmaceutical
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

EDUCATION REQUIREMENTS:
  • Bachelor's Degree. MBA preferred.
  • Previous Immunology Sales/Marketing experience preferred.

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.