Associate Director, Health System Marketing

GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies. For more information, please visit www.grail.com.

The Associate Director, Health System Marketing will be responsible for supporting creation of partner opportunities for GRAIL with health system customers by building positioning and messaging for these entities that communicates the value proposition of GRAIL's product offering for the early detection of cancer.

You Will:

• Understand the evolving healthcare landscape as it pertains to health systems, and maintain a pulse on the strategic priorities and pain points of these entities.
• Serve as the voice of the customer representing the priorities and needs of the various key stakeholders within a health system including C-suite executives, service line leaders and clinicians, and IT leaders.
• Develop compelling positioning and messaging for GRAIL's early detection product offering to drive interest and demand for the health system audience, customized by system type.
• Lead key marketing strategies and objectives to create awareness and adoption of technology.
• Drive awareness, education and adoption through digital campaigns, webinars, publications and other creative programs.
• Develop, deliver and track key lead generation programs to drive qualified leads into the sales funnel.
• Work closely with cross-functional teams to conduct general market research to keep abreast of trends and competitive landscape.
• Collaborate closely with key accounts, other members of the marketing team, clinical development, and product management on developing the value proposition.

Your Background Should Include:

• Bachelor's Degree or equivalent; MBA a plus.
• Demonstrated success marketing a solution to health systems in prior roles.
• A minimum of 8+ years of experience in partnerships, customer success, business development, or B2B marketing in healthcare.
• Strong understanding of key stakeholder roles and existing network of contacts at health systems and/or health plans.
• Experience with effectively communicating to customers, particularly with c-suite or executive levels.
• Experience developing content and messaging targeted at health systems.
• Experience with oncology preferred.
• Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
• Demonstrated track record of getting things done and growing responsibility over time.
• Ability to effectively manage multiple competing priorities.
• Strong interpersonal, organizational, analytical, communication and presentation skills.
• Willing and able to travel as needed.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.