AbbVie

Sr Manager, Digital Strategy & Operations

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Feb 14, 2021
Ref
2100544
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Senior Manager, Digital Strategy & Operations

If you live and breathe all things Digital, then we want to talk to you!

Allergan Data Labs is on a mission to transform the medical aesthetics business at Allergan, one of the largest pharmaceutical companies in the world. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvederm among others. AGN Data Labs is well positioned to disrupt the mutlibilion-dollar aesthtics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opprotunity for a candidate that has a pssion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.

Allergan is a company that will inspire you to aim hgh with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.

Role

The Senior Manager, Digital Strategy & Operations will play a critical role on the ADL Digital Marketing team and will partner with key stakeholders accross many disciplines within the organization, including brand leads on the Consumer Marketing team, internal ADL channel experts, the Creative Studio, Consumer Loyalty, Finance, Data Science, Marketing Ventures and more. As such, the role requires a mastery of the digital marketing discipline as well as strong experience in cross-functional operations an project management.

Responsibilities

Reporting to the Director of Digital Strategy and Operations, the Sr. Mnager, Digital Strategy & Operations will have many key responsibilities, including:
  • Leading all digtal media planning for full portfolio of aesthetic brands
  • Leveraging historical campaign data to project KPI's on campaigns - treatments, revenue, incremental revenue, allowances, ROI and more
  • Daily management of key media platform relationships
  • Collaborating with internal channel leads on identifying key campaign successes to be documented, replicated and shared more broadly within ADL and as AbbVie as a whole
  • Preparation and delivery of formal campaign summry reports, with an emphasis on multi-channel attribution
  • Identify, scope and propose pilot executions with potential new publishers, platforms and tehcnology solutions
  • Identify all creative assets required to execute each fully integrated media plan, and partner with the SMO team and Crative Studio to ensure that all necessary assets are produced and delivered on time, according to spec
  • Daily management of digital flowcharts for all brands, ensuring that campaigns are pacing to fulfill monthly budgets, and, if they're not, proposing actionable solutions to effectively reallocate budget as needed
  • Partnering with Finance to streamline EOM reporting to quarterly accruals, as well as standardizing internal processes for SOW and PO generation and approvals

Qualifications
Job Qualifications

Minimum qualificaitons
  • Bachelor's degree in Marketing, Communications or related field of study
  • 5+ years of experience in integrated media planning and digital marketing for consumer products or technology platforms
  • Experience with industry standard digital platforms: Google Ads, Facebook Business Manager, Google Analytics, CM/DV360, and The Trade Desk
  • 3+ years of experience in business oeprations, with a specific focus on financial modeling and accounting processes
  • Excellent cross-functional project management skills

Preferred qualifications
  • 7+ years of experience in integrated media planning and digital marketing for consumer products or technology platforms
  • Experience crafting and deploying digital advertising budgets in excess of $5M/year
  • Prior management of 5+ member offsite technology, product or marketing teams
  • Expertise in audiene targeting for digital advertisign, including audience demographic, psychographic and geographic specifications
  • Deep knowledge of full-funel digital advertising strategies by media type, including SEM, paid social, display and online video advertising
  • Prior experience in developing multi-channel attribution modeling, effectively highlighting the impact that awareness has on lower funnel channels

#LI-SS1

Significant Work Activities
N/A
Travel
Yes, 10 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.