AbbVie

Marketing Manager, Neuroscience

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Feb 13, 2021
Ref
2102399
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

About AbbVie:
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.
It is an exciting time to join the ABBV-951 team as we develop our launch plans and prepare for launch. ABBV-951 is an innovative drug/device combination which delivers a continuous subcutaneous infusion of prodrugs of carbidopa and levodopa, currently in development for treatment of motor fluctuations in patients with advanced Parkinson's Disease.

The Marketing Manager (MM), ABBV-951 Professional, develops, and implements commercial plans and programs needed to successfully launch ABBV-951 in an increasingly competitive landscape with a key focus on the Health Care Provider. The Marketing Manager will work closely with multiple commercial operation departments to ensure success in product support and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other franchise marketing teams. Externally, the MM works with various agencies and consultants, physicians, and vendors to successfully drive the business. The MM does not have direct reports but must demonstrate the ability to lead without authority and build a collaborative and integrated commercial team and IBT.

Responsibilities:
• Develop tactics that align to the strategic brand plan primarily for HCP marketing and non-personal promotional activities
• Support and participate in the development of strategy for upcoming product launches
• Manage external medical conferences and engage with external customers
• Perform budget tracking
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans field facing resources
• Establish and maintain relationships with key opinion leaders where appropriate
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
• Monitor and analyze all sources of company and industry sales and marketing data
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to "get in the shoes" of our consumers and HCP
• Manage internal/external networks, consultants, and agency partners
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate
• Participate on cross-functional teams
• Participate in Market Research as appropriate
• Communicate up, down, and laterally in an effective manner

Qualifications

Qualifications
Basic:

• Bachelor's Degree
• 5-7 years of biopharmaceutical marketing, sales or other relevant experiences required
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Strong leadership, communication and interpersonal skills, including excellence in power point presentation building.
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
• Must have attention to detail and ability to flawlessly execute programming
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Preferred:
• MBA
• Digital Marketing Experience
• Pharmaceutical/biotechnology launch experience
• Neuroscience Experience
• Sales Experience
• Knowledge of marketing concepts within strategic planning process
• Demonstrated ability to work and communicate effectively cross-functionally
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners
• Demonstrated understanding of principles of market research to draw valid conclusions
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.