Marketing Manager II, Consumer Marketing

Lake County, IL, United States
Jan 23, 2021
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Consumer Marketing Manager II will work collaboratively with the Consumer Associate Marketing Director. This person is responsible for developing and executing strategic and tactical marketing plans for a successful launch.

Key Responsibilities Include:
• Driving and participating in business and marketing plans and processes.
• Leading development and manage execution of DTC tactics to drive business objectives through a variety of channels including CRM, TV, in-office, print, with a strong emphasis in digital communications
• Understanding and leveraging marketplace trends to apply to the marketing plan on an on-going basis.
• Leadership of cross functional teams, demonstrating AbbVie Ways of Working
• Utilization of various research methods to establish key points of product/brand differentiation in an increasingly competitive marketplace.
• Directing and managing marketing plans, initiatives, and tasks. Producing and delivering high-quality work that meets timelines. Ensuring that regulatory and compliance guidelines are followed.
• Evaluating the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Assisting in the management of the scope, direction, and terms of partner agency relationships.
• Tracking and managing the Consumer Marketing budget



• Bachelor's degree in Marketing or related field equivalent
• 4-6+ years of relevant work experience in marketing
• Prior experience in pharmaceutical or CPG marketing
• Strong leadership, communication, and interpersonal skills
• Proven ability to work in a highly matrixed organization, with and without direct authority
• Experience fostering positive working relationships with multiple external partners including advertising, digital, CRM, and internal cross-functional partners
• Core marketing capabilities to leverage in the creation and refinement of marketing plans
• DTC mass media (TV, print, web/digital) experience
• CRM experience including email and direct mail
• Understanding of social media platforms and their application
• Excellent project management capabilities, analytical and conceptual abilities
• Strong planning and organizational skills, attention to detail, execution, and follow through
• Knowledge of applicable regulations and standards affecting pharmaceutical products
• Capacity to respond to quick turnaround requests for information and action

• Product launch experience
• Multiple experiences within commercial (brand, Market Access, Sales)
• Ability to influence senior management

Additional Information
• Significant Work Activities and Conditions: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)
• Travel: Yes, 10% of the time
• Job Type: Experienced
• Schedule: Full Time

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Keyboard use (greater or equal to 50% of the workday)
Yes, 10 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.