Amgen

Marketing Director, Bone Health Customer Engagement Lead

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Jan 14, 2021
Ref
R-110625
Required Education
Bachelors Degree
Position Type
Full time
HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you're part of something bigger, it's because you are. At Amgen, our shared mission-to serve patients-drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together-researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us.

Marketing Director, Bone Health Customer Engagement

Osteoporosis affects nearly 13 million men and women in the U.S. and is responsible for an estimated 2 million osteoporosis-related fractures (bone breaks) per year. Although osteoporosis has many generic treatment options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and EVENITY® which launched in 2019.

Live

What you will do

Let's do this. Let's change the world. In this critical leadership role you will develop strategies and communication plans to engage healthcare professionals (HCPs) through digital channels and promotional events that enable customer engagement, education, and utilization of our bone health brands. This role will chart the digital future for the franchise.
  • Partner across matrix teams to deploy digital capabilities that will serve the needs of our HCP customer targets, adapting enterprise-level initiatives to US market needs.
  • Set vision for bone health CRM, including target strategy, triggers, automation, and measurement; partner extensively with internal marketing operations, data analytics, and other centralized teams.
  • Lead all aspects of communicating with HCPs via digital channels and promotional events for both Prolia and EVENITY consistent with brand strategies. Scope includes speaker bureau activities, congresses, event marketing, and all digital channels including telehealth and branded websites targeting HCPs. Build interconnectivity between these channels.
  • Collaborate with marketing leads for Prolia and EVENITY as well as field sales leaders to ensure alignment with portfolio strategies and brand messages.
  • Partner with agency of record, production teams, and IT to design and produce customer communications; coordinate budget for creative, production and media targeting HCPs for assigned tactical channels.
  • Lead, mentor, and develop a marketing team of 3-6 team members and contract workers.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a leader with these qualifications.

Preferred Qualifications:
  • MBA with marketing focus
  • 10+ years of pharmaceutical marketing/product management, with consistent track record of increased responsibilities over time
  • Strong leadership and people management/engagement skills with experience leading cross-functional teams
  • Produce business results in highly complex and heavily matrixed commercial environments
  • Technical marketing competencies: Marketplace/customer analysis and insight generation, customer segmentation, brand positioning, brand sustainability (campaign/message platform development), digital/CRM experience, execution excellence
  • Thorough understanding of the legal and regulatory environment in pharmaceutical promotions
  • Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and key internal partners
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans


Basic Qualifications:

Doctorate degree & 4 years of Marketing experience

OR

Master's degree & 6 years of Marketing experience

OR

Bachelor's degree & 8 years of Marketing experience

Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates' professional and personal growth and well-being.
  • Vast opportunities to learn and move up and across our global organization
  • Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
  • Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits


Apply now for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.