Manager, Marketing - New Product Planning

Sleepy Hollow, NY, United States
Jan 14, 2021
Required Education
Bachelors Degree
Position Type
Full time
The Marketing Manager, US Health Care Practitioners (HCP) - Infectious Diseases will have accountability for HCP education and promotion. The candidate will be responsible for multi-channel activities, including web site strategy and execution, and for leading project management / agency relationships and scope of work to successfully support Infectious Diseases.
  1. Responsible for HCP marketing for infectious disease indications in the US including monoclonal antibody and Covid efforts.
    This includes analyzing the competitive landscape, identifying key HCP education opportunities, developing customer-focused and differentiated messages to key target audiences, and promotion material development and execution post BLA approval.
  2. Collaborate with the Market Research - Customer Insights and Data Analytics team to craft and implement marketing strategies, while supervising driven actions & response.
  3. Responsible for the implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of informative resources towards brand objectives and for high-impact engagements with all key target audiences.
  4. Responsible for Medical, Regulatory and Legal Review of all promotional material, working with agencies and alliance partners.
  5. Responsible for the development and execution of the Field Plan of Action and training plan (if applicable) and Field communications in collaboration with internal and external partners.
  6. Develop marketing budget, gain approval from management, and manage spend on educational and promotional activities (for post BLA approval).
  7. Handle and coordinate advisory boards, conference presence and speaker bureau programs (if applicable).
  • Bachelor's degree required with preference for science background; MBA or equivalent preferred.
  • Requires 7+ years' related industry experience with at least 3+ years of biotech/pharma brand marketing experience. 2+ years of experience preferred in infectious disease marketing, U.S. launch and operational 'in-line' marketing experience.
  • Understanding of infectious disease provider treatment environment.
  • Expertise in leading ad agency and suppliers, developing annual budgets, and working with alliance partners.
  • Strong integrity and ethics in behaviors, actions, and communications.
  • Ability to communicate and act promptly. Demonstrated initiative, creativity, and ability to work effectively in sophisticated, rapidly changing environments.
Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides amazing benefits including health and wellness programs, fitness centers and stock for employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.