Marketing Manager II, RINVOQ HCP Marketing

United States
Jan 12, 2021
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Marketing Manager II, RINVOQ HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of RINVOQ in RA in an increasingly competitive landscape. Additionally, you will:
  • Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients to get the help they need for RA and best position RINVOQ for success in increasing volume and market share
  • Foster positive working relationships with the entire RA marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams.
  • Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve launch ambitions.

Key Responsibilities Include:
  • Demonstrate a strong understanding of the patient and ensure that all marketing activities align with the needs of the target audience.
  • Develop and execute high-impact HCP marketing strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference.
  • Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones in order to make strategic recommendations for optimal brand performance.
  • Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.
  • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
  • Identify problems proactively and conceptualize solutions using creativity and innovation.
  • Effectively track and manage marketing budget for area of responsibility.
  • Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
  • Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
  • Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
  • Proactively support the sales force through ongoing communications of marketing programs
  • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.


Basic Qualifications:
  • Bachelor's Degree in Marketing or Medical/Pharmacology related field
  • Excellent communication (oral, written, and presentation) and interpersonal skills.
  • Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
  • Strong planning and organization skills, attention to detail, execution, and follow-through

Preferred Qualifications:
  • MBA
  • Previous marketing experience of 5+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function

Key AbbVie Competencies:
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Knowledge of market trends and competitive practices.
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes

Equal Opportunity Employer Minorities/Women/Veterans/Disabled


20% travel (thought likely lower than this in most years)

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Keyboard use (greater or equal to 50% of the workday)
Yes, 20 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.