Director, Global Marketing, Immunology Respiratory Marketing

Sleepy Hollow, NY, United States
Jan 09, 2021
Science/R&D, Immunology
Required Education
Bachelors Degree
Position Type
Full time
The Director, Global Marketing Respiratory role will have responsibility and accountability for successful global HCP/Professional strategic and tactical planning for DUPIXENT in Asthma. Primary responsibility is to lead and/or assist in the execution of key global marketing projects, with emphasis on the pre/launch planning for the Asthma indication, in close cooperation with our commercial Alliance partner.
  • Lead in the development and execution of a Global Market development/ Marketing plan
  • Work closely within the Alliance commercialization team, including market research, market access, HEOR, medical affairs, to provide a clear understanding of customer needs and market trends as well as brand strategy.
  • Identify and work closely with Key Scientific Experts & Expert panels to find opportunities to build compelling value proposition in line with brand strategy.
  • Develop and execute compelling scientific collateral and HCP materials and projects to support the global strategy in Asthma, including disease state awareness, educational campaigns and branded materials.
  • Plan commercial presence and participation in relevant Global/US scientific congresses and conferences. These include ATS, ERS, AAAAI and EAACI.
  • Lead Global Strategic and Tactical Brand Planning for the respiratory indications. Lead the development and implementation of the Global Branding Guidelines
  • Take active role in preparing (pre)launch planning and execution for expansion of current indication age range towards pediatric population, in close cooperation with US and other global affiliates.
  • Harmonization of the key messages and imagery across US/Global affiliates
  • Assists in actively leading Global Advertising Agency and other vendors, as appropriate per project
  • Creates, runs and tracks the budget for defined projects to ensure timely and on budget completion.
  • Helps to establish and handle Global Launch and Tactical Plan in conjunction with Alliance Project Management to ensure timelines are met and landmarks achieved
  • Facilitate review and approval of all promotional materials through the Joint Review Committee.
  • Ensure that the partnership with Alliance partner continues to be synergistic, transparent and collaborative
  • Proven leadership ability is required
  • Strong interpersonal & presentation skills required
  • Ability to deal with all levels of the organization
  • Prior experience developing and managing budgets and timelines
  • Self-motivated/flexible

Travel up to 30% (including weekend travel as needed) required.
  • Bachelor's Degree required, MBA preferred
  • 12 years of Pharmaceutical/Life Science industry experience with 7+ years of pharmaceutical marketing experience required.
  • Track record of developing prelaunch/launch strategies, tactics, and budgets. Global marketing experience, with focus on EU5 & US is required
  • Experience in respiratory, dermatology and/or immunology marketing a plus.
  • Experience with injectable biologics, co-promotes/Alliances a plus
Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides amazing benefits including health and wellness programs, fitness centers and stock for employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.