Associate Director, Market Access & Patient Activation Analytics - Imbruvica

Sunnyvale, CA, United States
Jan 03, 2021
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Associate Director, Market Access & Patient Activation Analytics - Ibruvica


The Associate Director, Market Access & Patient Activation Analytics - Imbruvica, will be responsible for analyzing market access, Rx fulfillment, patient activation & adherence, and promotional effectiveness (personal and non-personal promotion) related metrics. The Associate Director will summarize findings and generate meaningful recommendations for the market access & marketing, and leadership teams. He/she should proactively identify sophisticated methods and approaches to using analytics in support of critical business decisions and actions. This position will help guide market access and marketing strategy development and decision-making for Imbruvica upon the synthesis of insights provided by secondary data analysis and market research.

This role will report into the Team Lead, Sales & Marketing Analytics - Imbruvica.

Key accountabilities/responsibilities:


  • Demonstrate excellent communication skills and can influence decision making with senior leading on the Commercial and Market Access teams
  • Telling the story with data
  • Translate the sophisticated analytics into compelling narratives via effective visual communication (powerpoint, tableau, etc)
  • Partner effectively and collaborate across functions like Data Management, Market Access, Marketing, Finance, Accounting, Field Training and IT

Market Access

  • Evaluate the impact on fulfillment of a variety of metrics such as out-of-pocket cost, manufacturer co-pay card utilization, PBM/payer/plan/formulary, geography, insurance type, etc.
  • Analyze national and subnational PBM/payer/plan/formulary sales performance via IQVIA Plantrak data or other relevant sources
  • Develop analytics measuring patterns of patient adherence, dosing, discontinuation, etc
  • Analyze patterns of Rx fulfillment vs abandonment and rejections rates in IQVIA LAAD data & Symphony claims
  • Track all aspects of patient fulfillment for Imbruvica and key competitors via anonymous patient longitudinal claims data and specialty pharmacy reporting.
  • Act as an analytics advisor to the market access field teams to track their execution and performance

Patient Activation

  • Develop a framework for measuring the volume and flow of patients through the Patient funnel and identify leverage points
  • Develop measurement plans for non-personal promotion in collaboration with marketing team and supporting agencies
  • Measurement plans will include Direct to Patient promotions, including patient focused banner ad, online-video, etc.
  • Conduct marketing mix analysis including promotional response curves and budget optimization scenario planning.
  • Establish and evaluate experimental design and A/B testing measuring key marketing activities
  • Build and maintain a platform for ongoing reporting on the execution of non-personal marketing promotions (reach, impressions, click-thru rates, etc).
  • Provide the marketing team start, stop, continue, amplify recommendations based on robust analytics


  • Bachelor degree required, MBA or Masters/PhD is preferred
  • Previous experience in Oncology, specifically hematology is preferred
  • 12+ years of analytics experience, preferably in the Pharma/BioTech industry
  • Strong communication skills (both verbal and written) and an ability to "tell the story" of why an analytical exercise was done and what are the key recommendations
  • Exceptional qualitative, quantitative, analytical, and problem-solving skills and attention to detail
  • Experience with 3rd party pharmaceutical data such as IQVIA/Symphony Sales Data (APLD, DDD, Xponent, NSP, NPA), and specialty pharmacy data.
  • Experience with payer analytics and promotional response modeling
  • High motivation, strong work-ethic and positive attitude while working under tight timelines
  • Requirement to work "hands on" with analytical tools with minimal requirement on external consultants
  • Proficiency in data analytics and 1 or more reporting tools such as SAS, R, Python, and Tableau
  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations
  • Exceptional ability to manage multiple projects in a fast-paced environment, with changing priorities and significant time pressures

Up to 25% travel based on business need

Significant Work Activities
Yes, 10 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.