Director, Market Access Effectiveness

Irvine, CA, United States
Dec 25, 2020
Marketing, Market Access
Biotech Beach
Required Education
Bachelors Degree
Position Type
Full time

Improving quality-of-life through innovations in urology.

Urovant Sciences, Inc. is a biopharmaceutical company focused on developing and commercializing innovative therapies for urologic conditions and improving the way providers and their patients confront urologic diseases that are difficult to treat.

Every employee at Urovant plays an integral role to our success. We are ambitious in our approach to improving outcomes for the patients and healthcare providers we serve. Our fast-paced environment rewards strategic decision-making and collaboration, giving team members opportunities to grow beyond their expertise.

Urovant's lead product, GEMTESA® (vibegron), is an oral, once-daily (75 mg) small molecule beta-3 agonist approved by the U.S. FDA in December 2020 for the treatment of adult patients with overactive bladder (OAB) with symptoms of urge urinary incontinence, urgency and urinary frequency. GEMTESA® is also being evaluated for the treatment of OAB in men with benign prostatic hyperplasia (OAB+BPH).

Urovant's second product candidate, URO-902, is a novel gene therapy being developed for patients with OAB who have failed oral pharmacologic therapy.

Position Description

The Director, Market Access Effectiveness plays a strategic role supporting Urovant Sciences and Sunovion's PCP Sales team achieving their goals through the development and execution of Market Access Effectiveness strategies, tactics, and programs focused on HCP and patient stakeholders. This position plays a critical role ensuring field-based Sales Teams have the resources and tools needed to effectively drive sales results with target customer groups. An ideal candidate will have experience developing, launching, managing push/pull through, copay and patient assistance programs. Urology experience is a plus.

Key Duties and Responsibilities

  • Assist the VP, Market Access Strategy and Marketing with setting strategy, aligning objectives and developing resources to support Sales Team facilitation of productive conversations with HCP customers on product access opportunities, including push/pull-through, co-pay and patient assistance programs.
  • Assist in development of Patient Services (HCP and Patient) strategy and tactical execution across all stakeholders.
  • Conduct research and develop key messages.
  • Lead push and pull through strategy and execution by brand, channel and geography based on formulary position.
  • Lead the strategy for communication of market access coverage information (changes and updates).
  • Lead the development, implementation and management of copay and PAP programs.
  • Lead the development, implementation, and management of reimbursement management assistance resources.
  • Provide direction for the implementation for eRx/eHR.
  • Develop and launch a triage process to escalate payer issues from the Sunovion sales team to Urovant's Payer Account Teams.
  • Coordinate Market Access-focused HCP marketing campaigns for successful product adoption, POA execution, and other activities in full alignment with HCP Marketing group.
  • Lead the selection and integration of relevant data sources and dashboards for assigned customer groups.
  • Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables.
  • Review and utilize market research and other marketplace intelligence to ensure alignment of relevant market access marketing plans and tactics.
  • Work cross-functionally with relevant Urovant Sciences and Sunovion teams as needed to evaluate and address evolving market dynamics both strategically and tactically.
  • Contribute market access marketing insights and perspectives into business plans and other relevant strategies and tactical plans.
  • Manage submission of marketing documents and job renewals using Veeva.
  • Navigate promotional materials through the PRC review process.
  • Ensure all activities remain in compliance with all corporate, regulatory, and legal guidelines.

Education and Experience

  • Bachelor's Degree required; MBA or other related graduate-level degree is preferred.
  • At least 10 years of pharmaceutical experience, including 3+ years of product marketing experience with expertise in access/managed markets with category experience in Urology preferred. Field sales experience preferred.
  • Recent product launch experience preferred, as well as working with agencies in development, implementation, and execution of marketing materials within budget and timeline.
  • Knowledge of market access/reimbursement, patient support programs, market dynamics and future trends.
  • The person should be highly responsible individual, self-motivated and seeking accountability.
  • Proven ability to work effectively in collaborations across the Urovant commercial organization and with co-promote partners.
  • Leadership qualities that are identifiable and extend beyond the market access team.
  • Ability to create the energy and excitement around the brand and team necessary to win in the marketplace.
  • Strong analytical, written, and verbal communication, and financial acumen skills are required; candidates should have the ability to assess and summarize large amounts of information and develop recommendations.
  • Forecasting experience and expertise is desired.
  • Business travel, by air or car, is required for regular internal and external business meetings; up to 30% travel.
  • Superior work ethic that includes working with an appropriate sense of urgency.
  • Entrepreneurial orientation with the ability to effectively operate in a dynamic, fast moving environment.
  • Excellent organizational skills that enable the successful execution of multiple simultaneous projects.
  • Computer proficiency (Word, PowerPoint, Excel, and Outlook) is required.
  • High energy, enthusiasm, and passion around the work that you do each day.

Essential Skills and Abilities

  • Executive leadership presence.
  • Proven ability to work with a high level of integrity, accuracy, and attention to detail.
  • Strong technical/analytical skills to identify and solve problems.
  • Self-motivated, assertive, and self-confident with the ability to act with urgency and passion.
  • Strong organizational skills to maintain a high level of productivity, innovation, and priority-setting, completing assignments on-time and on-budget.
  • Develop strategy and tactical execution plan for Copay, EHR and patient PAP programs: develop, launch, and analyze performance of patient access program for under and un-insured patients.
  • Market Access Marketing: develop strategic messaging and tactical push and pull through related to coverage and access for field sales teams.
  • Coordinate and engage with Urovant Sciences and Sunovion (PCP) field sales teams