Associate Director, Digital Marketing - Psoriatic Arthritis

Lake County, IL, United States
Dec 18, 2020
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Associate Director, Digital Marketing - Psoriatic Arthritis (PsA) will lead key elements of launch planning for RINVOQ (upadacitinib) while upholding ongoing support for HUMIRA (adalimumab). The AD will coordinate across both internal and external stakeholders to enable an integrated and successful launch. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed loop marketing. The AD will be responsible for elements such as synthesis of market research insights and clinical data, portfolio positioning strategy, segmentation, brand development and innovative tactical execution using non-personal promotion. Importantly, the AD must be able to operate in an environment of change and uncertainty, maintain highly collaborative relationships across a large variety of cross-functional partners, and be proactive in bringing solutions to the forefront.

This individual will report to the Marketing Director, Psoriatic Arthritis.

Job Description - The responsibilities of this role are listed below but may shift based on launch needs.
  • RINVOQ and HUMIRA clinical profile - the AD will be charged with deeply understanding clinical data across trials, within a cluttered future competitive environment, with the goal of making strategic trade-offs on key product strategic pillars and promotional messaging. This individual will be the primary brand conduit to other ADs across Rheumatology Marketing who hold responsibility for digital marketing (i.e. RA, AS).
  • PsA and AS market environment - this person will be responsible for thoroughly understanding broad market dynamics, current/future trends, competitors, and white space opportunity for future entrants. The AD will also partner closely with marketing analytics and business insights as well as other cross-functional partners to garner rich understanding of all customer segments, their attitudes, motivations and behavioral drivers to be able to identify meaningful activating insights and pull through in digital channels.
  • Portfolio development - this individual will be responsible for leading the strategic marketing development for the portfolio of products we will bring to rheumatologists. He/she will be responsible for identifying the opportunities to cross-promote both RINVOQ and HUMIRA and the strategic approach to applying the segmentation in a simple and executable fashion that is aligned and understood by all key stakeholders.
  • Senior leadership engagement - the AD will collaborate closely with the director on a host of scheduled and impromptu launch updates to make sure that confidence in launch planning remains high, that we seek advice/decisions at appropriate times, and that we are showcasing integration of launch planning across functional teams.
  • 360-degree promotion - this individual will lead in the development and implementation of a '360-degree promotional plan' for RINVOQ and HUMIRA. The person will develop a strategy to create a closed loop marketing environment around our HCP customers that includes all non-personal promotional channels. This person will need to work closely with key internal stakeholders to enable data to help drive more decision making at the individual HCP customer.
  • Maintain and support a positive team culture - the AD will partner closely with all members of the IBT and agency partners to ensure he/she understand all elements of the launch, ensuring partnership and a seamless, integrated approach.
  • Lead competitive assessment and implications that are relevant for specific indications.
  • Effectively track and manage the marketing budget.



Basic Qualifications:
  • BA/BS Required, MBA Preferred
  • 4+ years of relevant brand marketing experience, with a focus on digital marketing
  • Demonstrated success in previous Marketing roles and HCP related projects
  • Experience leading vendor or agency of record partners
  • Strong analytical/problem solving and effective communication skills
  • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, HCP segmentation, etc
  • Strong planning and organization skills, attention to detail, execution, and follow-through
  • Ability to work with all levels in a highly matrixed organization

Preferred Qualifications:
  • Strategic thinker with entrepreneurial characteristics
  • Strategic and tactical planning experience
  • Digital marketing experience
  • Sales experience

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Yes, 25 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.