AbbVie

Marketing Manager, Oncology Precision Medicine and Diagnostics

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Nov 19, 2020
Ref
2008143
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join AbbVie's growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. For more information, please visit https://abbvieoncology.com.

The Precision Medicine and Diagnostics team is responsible for providing franchise-level marketing support on companion diagnostics and biomarker functions, executing companion diagnostics tactics in the field, and contributing to product development in the diagnostics space for pipeline assets. This group works collaboratively with other U.S. Commercial Oncology teams to contribute to the development of brand plans and works alongside AbbVie internal and external partners to develop CDx strategies and deliver tactical execution for Precision Medicine and Diagnostic marketing.

The Marketing Manager, Oncology Precision Medicine and Diagnostics will provide franchise level marketing support on companion diagnostics and biomarker functions, working closely with brand teams to develop diagnostic strategies. This individual will be responsible for developing diagnostic strategy with the other members of Commercial Oncology Precision Medicine & Diagnostics (PM & Dx) leadership and executing on the tactical plan with other internal and external teams (Oncology Diagnostic Liaisons (ODLs), Account Executives (AEs), and diagnostic partners), with the ultimate goal of promoting education on companion diagnostic testing, developing new business, and supporting test availability and test quality to ensure accurate and timely identification of appropriate patients for therapy.

Responsibilities
  • Work with internal Commercial Oncology Precision Medicine & Diagnostics team leader to develop and implement the national diagnostic strategies for all current and future brands in AbbVie's oncology portfolio
  • Maintain constant channels of collaboration with internal Brand teams to develop and execute brand-specific biomarker strategies as a part of the broader brand planning process
  • Collect diagnostic insights and provide feedback to Brand teams for all product launches, including market readiness evaluation
  • Act as a point of contact with the Franchise Marketing team in order to support execution of diagnostics-focused HCP marketing programs
  • Collaborate with external diagnostics partners as appropriate to develop U.S. joint commercial plans
  • Master technical & market knowledge related to oncology Dx testing (e.g., IHC, NGS) and how it fits in the treatment paradigm of targeted therapies and/or genomically-defined tumors
  • Participate in market research to identify issues in current biomarker testing landscape
  • Develop and implement effective marketing tactics and materials for the ODL field team focused on removing or minimizing diagnostic barriers to therapy use
  • Participate in the annual budgeting process to ensure appropriate funding in order to deliver on team objectives and oversee the use of this budget
  • Promote a culture of compliance and ensuring adherence to relevant policies and procedures related to planning and executing Precision Medicine and Diagnostics programming

Qualifications
*Job Grade will be determined based on candidate experience level.
Basic:
  • Bachelor's degree
  • 3+ years of industry experience (pharmaceutical and/or medical device)
  • Oncology/hematology experience
  • Demonstrated clinical and business acumen in the oncology and/or diagnostic arena
  • Experience / comfort discussing scientific content
  • Demonstrated ability to work and communicate effectively cross-functionally
  • Strong organizational, project management, and team coordination skills

Preferred:
  • Advanced degree in life sciences
  • 2+ years of diagnostics (IVD or laboratory industry) experience
  • Thorough knowledge of diagnostic testing environment and pathology as applicable to biomarker testing requirements

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 20 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.