AbbVie

Director, Consumer Marketing - U.S. Oncology

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Nov 18, 2020
Ref
2008628
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Consumer Marketing Director will work closely with multiple commercial operations teams to ensure success in development of strategy, creative and tactical plans. Internally, the Consumer Marketing Director will foster positive working relationships and be highly collaborative with the HCP marketing team, sales force, medical affairs, medical and regulatory review, market research, sales training, business analytics, customer experience and media teams. Externally, the Consumer Marketing Director will lead and establish strong and collaborative relationships with all agency partners.

Primary responsibilities for this leadership position will include but not limited to:
  • Lead the development of the consumer strategic and tactical plan development (disease awareness and branded ) for all indications across Oncology (Hematology & Solid Tumors) to include investment decisions across indications and channels to maximize the value of all portfolio assets to patients, caregivers and physicians.
  • Collaborate with external agencies, internal partners and leadership to build, manage and execute marketing plans to achieve business objectives and goals.
  • Lead the development and tactical execution of all DTC advertising for brand awareness, disease awareness, acquisition and conversion initiatives through a variety of channels including broadcast, CRM, direct marketing, in-office, print, SEM, digital, social and mobile.
  • Work with internal cross functional groups (Public Affairs, Professional Marketing, Global Marketing, Legal, Regulatory, Medical) and external agencies to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material.
  • Work with the Consumer Marketing Leadership Team to identify, pilot and develop new capabilities to sustain and improve business performance and maintain competitive advantage in the marketplace.
  • Work with Market Research to develop and implement patient journeys across all relevant consumer segments and ensure that activating insights are developed and leveraged across all consumer strategies and tactics.
  • Monitor and understand the rapidly changing competitive landscape across Oncology to quickly develop actionable strategic and tactical implications across AbbVie's Oncology portfolio.
  • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure achievement of brand objectives and a positive return on investment.
  • Act as the Brand Steward across the portfolio to ensure consistent brand execution across all customer groups to insure all AbbVie Oncology brands have a consistent voice and build brand equity over time that is consistent with the brand's positioning in a way that is differentiating from the competition.
  • Develop and oversee budget for assigned initiatives.
  • Supervisory/Management Responsibilities

Qualifications

Basic:
  • BA/BS Required, MBA Preferred
  • 10+ years of consumer marketing experience with both broadcast and digital marketing.
  • Oncology experience required, preferably 5 years of operational experience at a minimum.
  • Understanding of the basic principles of brand management, including brand positioning and overall campaign development.
  • Experience working with and managing multiple external agencies including advertising, media, digital and database agencies and internal partners.
  • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategiex, patient segmentation, etc.
  • Excellent communication (oral, written, and presentation) and interpersonal skills.
  • Ability to work with all levels in a matrixed organization.
  • Demonstrated track record of high performance as evidenced by awards or other recognition and accomplishments.

Key Leadership Competencies:
  • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
  • Learns fast, grasps the "essence", and can change course quickly when necessary.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment, open to suggestions, and experimentation for improvement.
  • Embraces the ideas of others, nurtures innovation, and manages innovation to reality.

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 20 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.