US Market Access Payer Marketing Lead Eyecare, Anti-Infective, & Hepatitis C

Lake County, IL, United States
Nov 17, 2020
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The AbbVie U.S. Market Access organization is seeking a Lead of Payer Marketing for Eyecare, Anti-Infective and Hepatitis C, reporting to the VP U.S. Payer Marketing. Our talented, highly creative Payer Marketing professionals put AbbVie in the best position to achieve access and reimbursement for patients and providers by driving strategic direction, leading therapy area team, and creating targeted, channel specific value propositions to support access for ABBVIE products. Payer Marketers are among our most versatile performers and are involved in just about every aspect of our business. This involvement spans access strategy and profitability analysis, pipeline development and R&D, market research, market analytics and competitive intelligence, training, product launches, advertising and promotion, and post-market analysis.

The Payer Marketing Lead will have full strategic and tactical Payer Marketing accountability for the U.S.'s Eyecare, Anti-Infective and Hepatitis C franchises. These diverse products span retail, specialty, physician administered, Buy and bill and device markets and represent over 5.0B in sales. In addition, this portion for the portfolio spans both Medical Therapeutics and US Specialty and pairs directly with 5 Marketing VPS in respective therapeutic areas

As a member of the U.S. Market Access Leadership Team, primary responsibilities include but are not limited to:
  • Direct, initiate, and oversee the development of effective market access marketing strategies that are executable, easily communicated, and clinically supported.
  • Build current and future competitive advantage by understanding & addressing key payers needs and reimbursement landscape, and by demonstrating deep understanding of marketplace and competitors' strategies.
  • Be the leadership point of contact for Eyecare, Anti- Infective and Hepatitis C Marketing VPS
  • Represent Market Access on brand Steering IBTS across multiple franchises
  • Lead and develop Eyecare, Hepatitis and Anti-infective Payer Marketing teams in support of over 10 marketed brands
  • Co Partner with Immunology Market Access Lead on Blue team priorities
  • Develop long term plan for sustained profitable access across all TAs, Ensure timely guidance to senior management regarding the access strategy across brands; lead the long-range plan process for payers, and Plan, LBE & LRP financial guidance for market access.
  • Ensure market access strategies account for Government and Policy risks; partner with government affairs on key priorities for each TA
  • Establish a productive work environment by creating trust and respect within the teams
  • Create and optimize the organizational structure to meet market and franchise needs
  • Partner with cross-functional groups (HEOR, Legal, Regulatory, Medical, Account Management, Sales, Training, MABI, Finance, HR, OEC, etc.) to ensure Value Propositions and Account tools and resources are aligned to business needs
  • Create opportunities to fully develop the marketing teams. Build and develop an organization reflecting a diverse workforce.
  • Balance business priorities and resources, adapting to the external and internal environment.
  • Position requires excellent communication skills and strong analytical skills to understand scientific and financial data, recognize key issues, establish priorities, and prepare high-level presentations for senior executive staff review.
  • Supervisory/Management Responsibilities - will lead a staff of Directors (i.e., People Leaders of other People Leaders).


Key Qualifications and Experiences:
  • 12+ years of progressive work experience in the pharmaceutical industry with a strong foundation in Marketing and/or Market Access including successful product launch
  • Minimum of 5 years of leadership and team management experience
  • Market Access Experience strongly preferred, preferably 5+ years of leadership experience at a minimum.
  • Deep understanding of Reimbursement, Payer Environment, Environmental Risks and National Account Customers
  • Experience in multiple channels and reimbursement modalities preferred; Buy and Bill, Retail, Specialty, Institutional and Government.
  • Bachelor's degree required; advanced degree preferred.
  • U.S. experience required with strong skills and cultural sensitivity to work effectively with cross functional teams. Demonstrated ability to influence and manage a complex set of internal and external stakeholders.
  • Strong executive presence and leadership skills are imperative as this leader will serve as a key role model in the organization spanning multiple business units and legacy organizations
  • Demonstrated and consistent experience in successfully leading organizational change.
  • Outstanding partnering skills and the ability to lead a multi-disciplinary team and drive commercial decisions in a highly-matrixed organization to accomplish business goals.
  • Demonstrated ability to motivate and lead teams and have the managerial courage to make and stand by difficult decisions.
  • Capable of attracting and developing world-class commercial talent.
  • Strong communication and negotiating skills required.

Key Leadership Competencies:
  • Builds strong relationships with peers and cross functionally with partners outside of team to enable higher performance.
  • Learns fast, grasps the "essence", and can change course quickly when necessary.
  • Raises the bar and is never satisfied with the status quo.
  • Creates a learning environment, open to suggestions, and experimentation for improvement.
  • Embraces the ideas of others, nurtures innovation, and manages innovation to reality.
  • Level of the role will be determined based on candidate experience level.

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Yes, 50 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.