AbbVie

Omnichannel Marketing Partner, Oncology

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Nov 12, 2020
Ref
2008408
Discipline
Science/R&D, Oncology
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Primary Job Function
  • Provide call planning and prospecting support to a regional team of Account Executives.
  • Optimize ongoing digital communication strategies to provide promotional product information with customers between in-person visits.
  • Manage the internal reporting of specific digital promotional campaign performance to commercial leadership, identifying opportunities for improvement and best practices. Work with subject matter experts to ensure analysis is insightful and actionable.
  • Own the development and communication of digital execution dashboards, identifying insights and opportunities for improvement.
  • Conduct deep dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
  • Serve as an omnichannel subject matter expert for Account Executives and cross-functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics. Develop dashboards for teams as needed.
  • Integrate Account Executives' customer insights with data-driven insights to create regional influence maps and customized target lists.
  • Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level.
  • Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

Qualifications

Requirements
  • Bachelor's Degree required; Advanced Degree preferred
  • >6 years total experience
  • >3 years sales experience, or directly supporting sales
  • >3 years of hands-on experience with Brand & digital marketing tools and analytics tools; 5+ years preferred
  • Digital native - demonstrates curiosity and advanced understanding of digital environments
  • Strong leadership skills and the ability to influence within a matrixed environment
  • Excellent reporting and analytical skills
  • Proficiency with Excel and PowerPoint
  • Loves numbers and digging into data, but able to turn data into actionable insights
  • Project and process management experience
  • Excellent communications skills - written, verbal, and interpersonal
  • Demonstrated ability to present to executive audiences
  • Ability to manage several concurrent tasks and projects in a fast-paced environment with limited supervision
  • Experience with medical/regulatory/legal review processes
  • Demonstrated ability to prioritize tasks
  • Self-starter, proactive problem solver, with a service mindset

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.