AbbVie

Associate Marketing Director, HUMIRA

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Nov 12, 2020
Ref
2008161
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Ulcerative Colitis (UC) Associate Director (AD) for HUMIRA will be responsible for the growth of the adult UC indication and the development of the Ped UC launch plan, strategic initiatives, and their successful execution. They will work closely with the integrated business team (IBT) and cross-functional team in development of the launch readiness review process and launch.

The AD is responsible for developing professional strategy and managing all professional marketing activities for the adult and pediatric UC indications. The AD serves as the brand and disease state subject matter expert for the organization. This individual will report to the HCP Marketing Director, HUMIRA Gastroenterology.
  • Pediatric UC Launch Preparation - This individual will lead the launch readiness planning for the pediatric UC indication including the synthesis of market research insights and complex clinical data to ensure strategic execution and a successful launch.
  • IBT Support - Assist with the coordination, execution and pull through of all integrated brand team meetings and activities. Support communication and interaction with Gastroenterology Steering IBT.
  • Advisory Execution - This individual will work with the Regional Marketing Manager (RMM) team on the development, content and execution of advisories throughout the year to garner a stronger understanding of the customer priorities and unmet needs.
  • Agency Liaison- This person will be responsible for advertising agency interactions and coordination. They will lead the development and execution of a creative campaign and messaging using key customer insights.
  • Integrated Health Strategy - Responsible for partnering with the Integrated Account Executive team to develop and execute the Integrated Health strategy by identifying key institutions and corporate leaders to engage and facilitate partnerships.
  • Finance - This individual will ensure HUMIRA stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
  • Culture - Maintain and support a positive team culture throughout launch and in partnership with our portfolio, cross-functional, and vendor partners

Qualifications
  • Bachelor's degree in marketing or related field
  • Proven ability to work and lead across functions and teams to drive alignment and success
  • Proven ability to complete work product on-time with excellence
  • Proven ability to work cross-functionally
  • Pharmaceutical marketing experience
  • Excellent communication (oral, written, and presentation) and interpersonal skills
  • Strong planning and organization skills, attention to detail, execution, and follow-through
  • Budget management experience


Preferred:
  • 5+ years of relevant brand marketing experience.
  • Prior experience in Professional pharmaceutical marketing
  • Pharmaceutical launch experience
  • Strategic and tactical planning experience
  • MBA or other advanced degree

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.