AbbVie

Sr Product Manager - BOTOX Cervical Dystonia

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Nov 10, 2020
Ref
203355
Required Education
Bachelors Degree
Position Type
Full time
Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!

Sr Product Manager - BOTOX Cervical Dystonia

You are more than just a job title, YOU ARE:

Developer and Executioner - building, executing, and optimizing new DTC marketing plans for an on-market BOTOX Therapeutic indication

Collaborator - manage DTC agency relationships and cross functional internal partnerships, build and refine insights and tactics to maximize DTC efforts, and work closely with HCP marketing counterpart to optimize overall marketing and brand effectiveness

YOU WILL:
  • Develop, launch, and execute a Consumer Disease Awareness and Branded DTC ecosystem. DTC channel development responsibilities may include: Website, CRM, Search (SEM/SEO), Social, Mobile, Digital, and Broadcast.
  • Effectively manage DTC agency relationships and cross functional internal partnerships, build and refine insights and tactics to maximize DTC efforts, and work closely with HCP marketing counterpart to optimize overall marketing and brand effectiveness.


Qualifications

YOU BRING:
  • Bachelor's degree
  • At least 3 years of applicable marketing experience, preferably DTC within pharmaceutical or consumer products
  • Experience building a DTC ecosystem preferred (web, search, social, digital, CRM, broadcast)
  • Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
  • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
  • Strong project management experience/examples required. Effectively manages projects to deliver high-quality work product in a timely fashion (meets or exceeds deadlines). Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience navigating the Medical and Regulatory process.
  • Proven ability to manage agency relationships to optimize deliverables, timelines and budget

#LI-JN1

Job Type
Standard

Schedule
Full-time

Equal Employment Opportunity
At Allergan, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.