AbbVie

Senior Manager, Market Research/Intelligence & Analytics

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Nov 10, 2020
Ref
204064
Required Education
Bachelors Degree
Position Type
Full time
Senior Manager, Marketing Analytics/Business Insights
AbbVie is seeking talented Marketing Analytics professionals to provide analytic leadership and identify business and resource optimization opportunities for several in-market and pipeline products. Successful candidates will be able to thrive in a dynamic environment, and have a proven ability to meaningfully communicate insights and information that influences business decisions.

Position Summary:
The Manager, Marketing Analytics will create and develop analytic solutions based on business needs for multiple brands and/or multiple therapeutic areas within a brand. The individual will derive findings and implications from physician and patient analytics to strengthen commercial understanding of marketplace dynamics, performance, and brand opportunities; inform financial forecasting and brand planning processes; and develop fact-based marketing and sales investment strategies to optimize performance. The individual has demonstrated ability to align business issues with analytic findings and implications with some supervision, and is a highly effective communicator of results.

Major responsibilities:
• Guide development of marketing investment strategies to increase the effectiveness and/or efficiency of promotional activities - and influence deployment of strategy through executional recommendations across marketing and sales tactics for multiple brand and/or indications. Complete timely evaluation of program impact/response and recommend appropriate actions.
• Develops and communicates demand forecasts in support of all brand and financial planning processes, effectively advising the organization in setting financial expectations for assigned brands as well as optimizing the allocation of resources to achieve the plan.
• Deliver physician, patient, managed care, competitive and economic insights based on analytics generated by leveraging multiple data sources, including physician and patient level data. Integrate and synthesize information to report key insights to internal stakeholders.
• Leverage custom and syndicated data sets to identify and address key business issues relative to product and indication-level performance ensuring that multiple stakeholder perspectives are considered. Bridge the gap between new patient starts and total demand, and integrate and synthesize all available information specific to the issue.
• Understand sub-national (Accounts or physicians) drivers of brand performance, providing more granularity to performance dynamics and opportunities across distribution channels and customers
• Create innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Manages external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics.
• Effectively communicate results of complex analytical models and influence action to improve brand performance
• Identify and evaluate data sources (coupled with analytic approaches) that will enhance customer, market and competitive understanding, and influence budget holders to secure sources that are essential to driving the business forward

Qualifications

Qualifications:
• Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master's Degree preferred.
• 6-8+ years of experience in quantitative analysis of sales and marketing information; including use of this information in the development of business plans and strategies.
• Strong analytical reasoning abilities, intellectual curiosity, business acumen, and creativity in problem solving
• Proven ability to build, maintain, and socialize demand forecasting models that are confidently used by Marketing and Finance as a key element in all brand and financial planning processes
• Preferred strong understanding of healthcare system, markets and stakeholders, pharmaceutical & medical claims data, patient journeys, and competitive dynamics
• Proven ability to analyze and drawing out insights across patient/physician/payer claims data on both the traditional pharmaceutical Rx side as well as for medical benefits. 5+ years of experience working with IQVIA, Symphony, and Truven claims data.
• Solid understanding of various marketing analytic domains (promo optimization, digital marketing analytics, launch support, etc.) preferred
• Strong communication and influencing skills
• Advanced agility, project management and prioritization skills
• Advanced vendor management skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• Command of Microsoft software programs (PowerPoint, Excel, Access). Experience in programming, such as SAS, R, or SQL preferred (but not required).
• Experience with BI tools, such as Power BI or Tableau, is a strong plus for the ideal candidate

Job Type
Standard

Schedule
Full-time

Equal Employment Opportunity
At Allergan, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.