AbbVie

Sr Manager, Digital Engagement - Psychiatry Marketing

Employer
AbbVie
Location
Madison, NJ, United States
Posted
Nov 09, 2020
Ref
204671
Required Education
Bachelors Degree
Position Type
Full time
Senior Manager Digital Engagement

YOU ARE more than just a title, YOU ARE...

• A Business Driver - You will assist with the creation, harmonization, and execution of digital marketing programs and tactics to help grow the >$1Bn US psychiatry franchise that includes VRAYLAR® and VIIBRYD®.
• A Collaborative Project Manager - You will work cross-functionally to design best-in-class digital engagements for the psychiatry franchise.
• An Innovator Who Challenges the Status Quo - You will use data and insights to create new ways to engage with our HCPs and patients. You can influence cross-functional stakeholders who will help you create the future.
• A digital thought leader and evangelist- You have passion for all things digital with proven experience delivering effective and innovative website and CRM experiences and digital campaigns.

YOU WILL:

• Own the Consumer Digital Ecosystem- Develop and execute digital tactics across multiple channels including website, search, display, CRM
• Patient education- Leverage patient insights and new telemedicine landscape, develop digital patient education assets from brief to launch
• Collaborate and Communicate - Coordinate the work of multiple agencies, external vendors, and internal departments, including sales, sales training, legal, regulatory, and compliance, IT and Media
• Innovate at Every Step - Identify opportunities to differentiate Allergan psychiatry products through innovative forms and methods of customer communication
• Develop Actionable Insights from Data - Work cross-functionally with market research, sales planning, and analytics colleagues to identify and execute on growth opportunities
• Plan for An Exciting Future - Participate in the strategic planning process to create the future for our in-line and pipeline psychiatry products
• Manage Budgets - Carefully coordinate and track spend on projects under your management

Qualifications

YOU BRING:

• At least 5 years experience with digital tactic development, with a preference for knowledge across both HCP and consumer
• At least 2 years experienced in a matrixed pharmaceutical company preferred

#LI-JN1

Job Type
Standard

Schedule
Full-time

Equal Employment Opportunity
At Allergan, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.