AbbVie

Manager, Consumer Marketing (Facial Aesthetics)

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Nov 09, 2020
Ref
204842
Required Education
Bachelors Degree
Position Type
Full time
Manager, Consumer Marketing (Facial Aesthetics)

The Manager, Consumer Marketing is responsible for assisting in the development, management and executions of brand campaigns and assets that attract, engage and retain BOTOX® Cosmetic consumers and build brand affinity and equity. This includes, but is not limited to TV creative, paid digital, social media (paid and organic) and websites for BOTOX® Cosmetic and maintaining brand website for KYBELLA.

The Manager, Consumer Marketing is the day-to-day owner of essential marketing programs and works closely with the Associate Director, Consumer Marketing to ensure brand positioning and strategic imperatives are integrated into brand campaigns and to ensure all initiatives support both brand awareness/consideration and consideration/trial goals.

This role will work fluidly between cross-functional partners and external agencies and must have strong interpersonal and communication skills.

Specific responsibilities:
  • Assist in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns
  • Collaborate with internal creative team and external creative agencies to develop creative and content for TV, digital, social and web
  • Assist in the development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
  • Assist in the creation of BOTOX Cosmetic marketing programs and collaborate with cross functional team members to optimize the programs' message and ensure consistency and flawless execution across all relevant channels (includes, but not limited to TV, digital, social, print, influencer, partnerships and earned media)
  • Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners
  • Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan
  • Manage external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute timely and within budget.
  • Partner with social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion
  • Collaborate with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements
  • Partner with internal and external creative teams and media agency to develop, manage and execute an annual 360-degree communication calendar
  • Assist in the management and maintenance of brand websites, coordinate with internal development team to ensure web updates are planned and deployed in a timely fashion.
  • Provide analysis and reports on TV, digital, social campaigns and web performance.
  • Assist in the development and management of the consumer media budget


Qualifications

Qualifications
  • Bachelor's degree in related field required, MBA or related Master's Degree preferred
  • 5+ years of consumer marketing/brand management experience executing 360-degree brand campaigns
  • Preferred experience in aesthetics, beauty, fashion, wellness or CPG marketing
    Agency Management experience preferred


Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
  • Ability to see the big picture, but obsess over the small details
  • Strong creative and conceptual thinking skills
  • Good liaison with internal and external partners; ability to work in a matrixed environment
  • Strong organizational skills
    Solid business acumen and ability to translate business and brand strategy into marketing programs
  • Ability to manage and direct internal creative teams and external agencies
    Ability to thrive in a fast-paced, deadline driven, team environment
  • Strong communication skills, both verbal and written
    Strong interpersonal skills
    Strong problem resolution skills
    Financial/budgetary experience
  • Presentation skills
  • Self-starter with a positive, can-do attitude
  • Flexible, adaptable and able to navigate fast-changing environment
  • Ability to travel


Job Type
Standard

Schedule
Full-time

Equal Employment Opportunity
At Allergan, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.