Marketing Manager, MCM, Sotorasib (AMG 510)

Thousand Oaks, CA, US
Nov 06, 2020
Required Education
High School or equivalent
Position Type
Full time
Marketing Manager, Multichannel Management (MCM) US Oncology, Sotorasib (AMG 510)

We have world-class cross-functional staff across the globe including sales and marketing, medical science liaisons, oncology nurse specialists and customer account teams to ensure our discoveries go from bench to bedside.

The Marketing Manager MCM will play an important role in maximizing the value of Sotorasib, a novel KRAS G12C targeting molecule being developed in Lung cancer. This individual will also lead the alignment of multichannel programs with field driven promotions to develop Integrated Marketing capabilities. This is an excellent opportunity for someone seeking to work on a launch product in a highly dynamic therapeutic area.

This position will report to the Commercial Director for Sotorasib (AMG 510) in the Oncology Business Unit.

Responsibilities Include:

  • Plan, execute, and analyze digital and traditional media marketing campaigns designed to reach and engage target Healthcare Professionals (HCPs) and patients
  • Collaborate with brand team to translate tactical marketing plans into engaging digital campaigns for target customers
  • Partner with creative agencies, MAC, brand and IS teams to develop multichannel content for distribution via various channels including print, video, email, e-detail, banners etc.
  • Partner with field force to integrate multi-channel marketing programs into field promotional efforts
  • Partner with HCP and DTP media buying agency partner to develop robust broad reach and targeted media plan
  • Manage campaign development timelines, budgets and performance to deliver on brand KPIs
  • Oversee HCP targeting and segmentation strategies for multi-channel campaigns and database marketing programs utilizing test/control methodologies to assess campaign lift and ROI
  • Partner with multi-channel marketing analytics team to continuously optimize campaigns
  • Communicate campaign and customer insights and opportunities to help refine brand positioning, messaging, targeting and budget allocation across channels
  • Ensure that budget management is a priority with all projects/budgets within approved limits. Manage program budgets and developing metrics to ensure success of programs under responsibility.
  • Inform key stakeholders on multi-channel campaign performance and be a champion for multi-channel physician and patient innovation within the OBU
  • Coach and develop future marketing interns on MCM initiatives focused on the HCP and consumer

Basic Qualifications

• Doctorate degree


• Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


• Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


• Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization


• High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • MBA or relevant graduate degree in marketing, healthcare or related discipline
  • 2+ years of pharmaceutical/device or healthcare marketing or advertising experience.
  • Prior Oncology launch experience in highly competitive therapeutic areas is preferred .
  • Experience with multi-channel brand and disease state campaigns, patient marketing and mix of traditional and digital media channels, SEM, SEO
  • Successful track record operating in a nimble, competitive and fast-paced therapeutic area .
  • Demonstrated analytical skills, familiarity with the uses and limitations of biopharmaceutical data sources and analysis techniques, and the ability to think strategically, solve problems and drive results
  • Proven experience leading and managing cross-functional teams, navigating legal/regulatory/medical processes.and working with field facing teams to implement programs with measureable business impact.
  • Outstanding project management skills and experience managing multiple vendors and agency partners
  • Ability to effectively manage multiple competing priorities
  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
  • Excellent written, oral and interpersonal communication skills.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.