Associate Director, Pharma Product Marketing

Emeryville, CA, United States
Nov 02, 2020
Biotech Bay
Required Education
Position Type
Full time

At Santen, we’re innovating therapies to improve the quality of life for patients worldwide. Our single focus in ophthalmology enables us to challenge unmet needs in the field—through passionate research, successful collaboration, and clarity of commitment. With over 130 years of investigative insight, Santen remains committed to the discovery, exploration, and development of ophthalmic therapies. As a global company, Santen is expanding to accommodate new and evolving initiatives in ophthalmic research, regulatory management, production, marketing, or distribution. Our clinical development network spans three continents, with centers in Europe, Japan, and the United States.

We are in search of top talent to help us meet our aggressive and important goals.


This position reports to the Director, U.S. Pharmaceutical Product Marketing and is responsible for contributing to the commercial strategy, the U.S. launch and ongoing marketing activities of assigned assets in Santen’s pharmaceutical product portfolio. This position will also contribute to regional pipeline development projects on an as-needed basis.


Strategic Planning
  • Lead U.S. product commercialization, including development of business objectives, product positioning, key selling messages and collaborating with the Director, U.S. Marketing in developing/updating Commercialization Plan.
  • Lead the development and execution of marketing strategy with accompanying initiatives and tactics.
  • Provide commercial recommendations from market research and analysis; guide clinical development plans for assigned assets within the U.S. R&D portfolio.
  • Support development and implementation of detailed launch plans for late-stage pharmaceutical assets in the U.S.
  • Partner with other members of the Marketing team, Sales Operations, Market Access, Global Medical Affairs (GMA), and R&D to effectively communicate appropriate product, market, clinical and competitive information to maximize product awareness and lead generation, and sales.

Tactic Development & Implementation
  • Cultivate relationships with Key Opinion Leaders, key customers, and patients through Advisory Boards, Congresses and other pre- and post-launch activities.
  • Own and manage relationships with Communications and Advertising partners to strategically promote portfolio within assigned budget and timelines.
  • Test marketing messages and materials with physicians and other key stakeholders (via market research, advisory boards, and 1:1 interactions) to ensure materials are relevant, informative and communicate key product information.
  • Create Digital physician and patient-targeted sales and marketing collateral, including sales aids, disease education materials, product websites and videos, train sales organization on use of these materials.
  • Work with Ad agency to adjust branding and messaging.
  • Execute promotional strategy and tactics in collaboration with Ad agency and media buyers.
  • Perform ad hoc analyses as needed to assess current business environment and make recommendations. Partnering with Sales Ops continuously improve product marketing tactic effectiveness.
  • Partner with the Director, S. Pharmaceutical Product Marketing to develop and deliver content for periodic internal business review meetings.
  • Collaborate with Finance to track spending and review monthly accruals.

  • Bachelor’s degree required, preferably in the life sciences, engineering, nursing or related field. PharmD, PhD, or MBA preferred.
  • 7-10 years of previous relevant industry experience, including product management at a biotech or pharmaceutical company.
  • Candidate must have significant prior experience planning for and leading the launch of pharmaceutical or biotechnology products in the U.S.
  • Demonstrated success in all aspects of marketing, including, but not limited to positioning, product development and commercialization.
  • Strong analytical skills in driving decision-making; proven experience in building a business case using market/sales data and financial forecasting to secure cross-organization buy-in.
  • Previous management consulting or market planning experience preferred; market research and/or forecast development desirable.
  • Ophthalmology experience preferred.
  • Strong interpersonal skills with a culturally-diverse employee base.
  • Demonstrated ability to collaborate cross-functionally to ensure that key stakeholder needs are satisfied.
  • Proven track record of being able to switch easily between individual contributor and leadership responsibilities.
  • Strong oral, written and presentation skills.
  • Strong project management skills.
  • Ability to effectively manage multiple issues concurrently.
  • Effective time management skills.