Sr Manager, Marketing Analytics

Location
Lake Forest, IL, United States
Posted
Oct 30, 2020
Ref
R0001896
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Position Summary:

The Sr. Manager, Marketing Analytics conducts complex analyses to measure and understand the effectiveness of our cross-channel marketing initiatives. They serve as the liaison between various BUs/Marketing teams and our Data Science function. This role will be responsible for marketing mix modeling and tactics across our portfolio of medicines, providing ROI analyses and data-driven insights to respective marketing partners.

Responsibilities:
  • Build, maintain, and run marketing mix, attribution, optimization and simulation models to help optimize marketing reach, frequency exposure and spend across media channels
  • Manage modeling processes from end-to-end including data gathering and cleaning, model building, calibration, cross-validation, and maximizing model accuracy
  • Design data visualizations and presentations to communicate model performance and business impact to marketing leadership teams; Explain complex models in simple terms
  • Proactively identify business questions and determine the optimal approach to answer them through data, analytics, market research, etc.
  • Partner with Marketing Leadership to drive efficiency and scalability
  • Support a data-driven environment by partnering with Marketing leadership on utilizing data for efficient decision making
  • Lead and present strategic and tactical actionable insights/opportunities from a wide variety of data sources: Multi-Touch Attribution (MTA), Marketing Mix Modeling, etc.
  • Performing ad hoc or deep dive analyses on related data


Qualifications and Skills Required:
  • Bachelor's degree in Statistics, Computer Science, Engineering, or Mathematics, related quantitative discipline, or equivalent practical experience; PhD in Statistics, Computer Science, Engineering, or Mathematics is preferred
  • 5+ years of pharmaceutical/biotech reporting and analysis experience
  • Ability to lead large, cross-functional effort with minimal oversight
  • Experience in data science with a focus on marketing analytics, statistical modeling, machine learning, forecasting and optimization.
  • Advanced proficiency in Python and SQL, and advanced experience in data management systems
  • Experience with experimental design and/or statistical analysis to drive business decision making
  • Advanced data visualization skills
  • Experience with team leadership, working across functions, and presenting to senior leadership Knowledge of pharmaceutical data sources and their application to support business decisions
  • Experience utilizing limited/ sub-optimal data to gain insights in specialty pharmaceutical products or orphan/ rare diseases
  • Proven analytical and problem-solving skills
  • Team player with the ability to work collaboratively in a global, matrix organization
  • Strong business acumen knowing how business works; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting the pharma industry, business and organization.
  • Excellent business acumen and interpersonal skills
  • Ability to work across business lines at a senior level to influence and effect change
  • Intellectual curiosity and integrity
  • Strong relationship management skills and ability to influence
  • Customer centric focus and understanding of service models
  • Have passion for driving business, culture, and technology change in dynamic operating environments


Horizon Core Values & Competencies:

Growth
  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent


Accountability
  • Drives Results
  • Ensures Accountability
  • Decision Quality


Transparency
  • Courage
  • Collaboration
  • Instills Trust


Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.