Avanir Pharmaceuticals

Senior Product Manager, HCP

Aliso Viejo, CA, United States
Oct 29, 2020
Biotech Beach
Required Education
Bachelors Degree
Position Type
Full time
The Senior Product Manager, HCP Marketing is responsible for tactical implementation of professional marketing programs for both specialty and long-term care settings designed to build brand awareness, engagement, and adoption for NUEDEXTA to achieve brand goals. The Senior Product Manager will be responsible for Speaker Bureau strategy and relationship management.

Essential Job Functions:
  • Maximize NUEDEXTA patient share amongst Neurologists, Psychiatrists, and IM/PCP in FDA-approved indication
  • Manage aspects of NUEDEXTA HCP Professional Marketing, including inputs to and implementation of the Brand Plan with a heavy focus on Speaker Bureau strategy and relationship management
  • Lead strategic content efforts for non-direct and digital marketing efforts ensuring alignment with brand strategy, key messages, and targets
  • Lead marketing assets through the Medical Legal Regulatory (MLR)approval process to support rollout of materials with appropriate approvals
  • Collaborate with Sales Training, Sales Leadership, and Sales teams for the development and execution of marketing programs and materials
  • Ensure the pull through and execution of brand strategies and promotional messages
  • Develop and report on appropriate metrics to measure success of marketing programs
  • Implement professional promotions within budgetary guidelines
  • Ensure all strategies and tactics comply with all internal/external regulations and standards

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Education/ Qualifications:
  • BA/BS degree in Science or Business
  • MS in Marketing or MBA preferred
  • 10+ year's product management experience with branded prescription pharmaceuticals
  • Experience with Speaker Bureau strategy and management preferred
  • Experience with HCP or professional marketing required, including development of non-personal and digital marketing tactics
  • Experience working and developing marketing materials (print and digital) for professional sales force
  • Strong analytic skills
  • Working knowledge and experience with the role of qualitative and quantitative market research
  • Superior oral, written and presentation skills- with comfort in communicating to all levels of management
  • Proficiency in managing and directing agencies and strategic vendors
  • Managing and working within budgets
  • Ability to collaborate across multiple priorities and internal and external functional groups
  • Effectively prioritizes and spends time and time of others on critical topics and effectively adjusts plan of action as needs change
  • Experience in successfully developing marketing plans that have produced documented positive business results
  • Proficient in Microsoft products (Outlook, Word, Excel, PowerPoint)

Physical Requirements:

This position primarily works in an office environment. It requires the ability to sit or stand for long periods of time and frequent walking. Daily use of a computer, phone, office equipment and other computing and digital devices is required. May be required to stand for extended periods when facilitating meetings or walking in the facilities. Some local travel may be necessary, so the ability to travel by plane, operate a motor vehicle and maintain a valid Driver's license and/or effectively navigate public transportation is required. While performing the responsibilities of the job, the employee must be able to read and respond to interoffice communications as well as effectively participate in meetings. The employee is often required to sit and use their hands and fingers, to lift up to 20 lbs., pull, push, carry, handle or feel. The employee is required to carry, handle items, reach with arms and hands, to stoop, kneel, or crouch; talk or hear. Mental demands may require prolonged concentration, reading comprehension, understanding and interpretation of concepts, ideas and philosophies. The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described unless such accommodations would cause Avanir an undue burden.

Work Environment:

While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job unless such accommodations would cause Avanir an undue burden. While performing the duties of this job, the employee is occasionally exposed to moving carts, mechanical equipment (copiers, computers, coffee machines) and vehicles. May be subject to smells and odors. The noise level in the work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.

EEO Statement:

As an equal opportunity employer, Avanir Pharmaceuticals is committed to providing all applicants and employees with equal access to employment opportunities, regardless of sex, race, age, color, national origin, ancestry, disability, pregnancy, religion, genetic information, sexual orientation transgender status, gender identity, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law. All Avanir Pharmaceuticals employees, officers, principles, agents, and representatives are expressly prohibited from engaging in unlawful discrimination. Consistent with federal, state, and local requirements, Avanir Pharmaceuticals will reasonably accommodate any qualified individual with a disability if such accommodation would allow the individual to perform the essential functions or the job, unless doing so would create an undue hardship.

Avanir Pharmaceuticals shall abide by the requirements of 41 CFR-60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals on the basis of protected veteran status or disability, and require affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans and individuals with disabilities.