Director, Gout Marketing

Location
Lake Forest, IL, United States
Posted
Oct 29, 2020
Ref
R0002138
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Responsibilities:
  • Lead implementation of the brand strategy for professional marketing of KRYSTEXXA to multiple specialties including Rheumatology and Nephrology through development of highly effective promotional materials including sales force tools and media assets
  • Demonstrate a comprehensive understanding of the disease state, competitive landscape and therapeutic management of the space. Work collaboratively with cross-functional partners to continue to grow product adoption post launch, and develop referral strategy and tactics for expansion of opportunity.
  • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans. Effectively executes all brand strategies to consistently meet or exceed the brand's business goals.
  • Collaborate with Market Research to develop and implement the market research plan. Maintain an in-depth knowledge of competitive activity and market dynamics that can affect the product's development. Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments.
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
  • Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.


Qualifications and Skills Required:
  • BA/BS in related field. MBA preferred10+ years' experience in marketing required; pharmaceutical industry strongly preferred
  • 1-2 years pharmaceutical sales experience a plus
  • Experience with rheumatology, nephrology or specialty product marketing or sales preferred
  • Experience working with buy and bill or infusion products preferred
  • Experience in pharmaceutical product launch planning and execution strongly preferred
  • Experience working with multiple projects and managing multiple external vendors
  • Requires approximately 20% travel, including some overnight and weekend commitments.
  • Must have strong planning, project management, communication, and organization skills
  • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
  • Work well with others in a very fast-paced environment
  • Strong analytical skills
  • Strong interpersonal skills
  • Professional, proactive demeanor
  • Excellent written and verbal communication skills

Horizon Core Values & Competencies:

Growth
  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent


Accountability
  • Drives Results
  • Ensures Accountability
  • Decision Quality


Transparency
  • Courage
  • Collaboration
  • Instills Trust


Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.