Sr Product Manager, HCP Digital Marketing

Location
Lake Forest, IL, United States
Posted
Oct 18, 2020
Ref
R0002119
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Working at Horizon is more than a job - it's personal. For us, success is measured by the numbers that matter most - the number of lives we touch, the number we change and those we work tirelessly to help save. We're a team of agile, out-of-the-box thinkers who are inspired to do more because we know we're a part of something bigger. We strive to build meaningful careers at a company whose values we share because when we live up to our potential, we help others live up to theirs.

Position Summary:

The Senior Product Manager will be responsible for developing and executing digital marketing campaigns and programs to support the marketing of Horizon medicines to targeted healthcare professional specialties.

Responsibilities:
  • Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.
  • Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.
  • Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.
  • Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.
  • Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.
  • Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with Horizon's standards.
  • Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.
  • Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.
  • Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.


Qualifications and Skills Required:
  • Bachelor's degree business or related field required. MBA a plus.
  • 5+ years of relevant work experience managing digital and social media channels. HCP digital experience a plus.
  • Prior health care marketing experience required, experience in advertising/communications agency experience a plus.
  • Rare/Orphan disease marketing experience a plus.
  • Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.
  • Understanding HCP specific media channels a plus.
  • Experience managing paid advertising programs and budgets.
  • Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
  • Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.
  • Ability to successfully manage multiple projects and resources concurrently on time and on budget
  • Comfortable and energized operating in a fast-paced environment.
  • Proficient in Microsoft Office.
  • Professional, proactive demeanor.
  • Strong interpersonal skills.
  • Excellent written and verbal communication skills.
  • Requires approximately 10-20% travel, including some overnight and weekend commitments.

Horizon Core Values & Competencies:

Growth
  • Manages Ambiguity
  • Strategic Mindset
  • Demonstrates Self-awareness
  • Cultivates Innovation
  • Develops Talent


Accountability
  • Drives Results
  • Ensures Accountability
  • Decision Quality


Transparency
  • Courage
  • Collaboration
  • Instills Trust


Horizon Therapeutics plc does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors. Any individual, who, because of a disability, needs accommodation or assistance in completing this application or at any time during the application process, should contact the Human Resources Department.