Senior Product Manager, US HCP Marketing

Location
Bannockburn, IL, US
Posted
Oct 17, 2020
Ref
5474
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Overview

Ready to join a team committed to developing and commercializing gene therapies for patients and families devastated by rare neurological genetic diseases? Since 2013, Novartis Gene Therapies (formerly AveXis) has had one focus: bringing change to those devastated by genetic diseases.

The Novartis Gene Therapies culture embraces this mission. As a compassionate and dedicated team, we are enthusiastic about the science behind our work and finding answers to difficult questions. We are dedicated to communities affected by rare diseases, and these patients and families are the motivation for everything we do.

We have built a team with exceptional depth of experience, unified by a common vision; to develop gene therapies with the potential to positively impact the lives of the patients and families devastated by rare and life-threatening neurological genetic diseases. Though we are proud of what we have achieved to date, we remain relentlessly focused on making that vision a reality.

The Senior Manager, US HCP Product Marketing is responsible for the development and execution of initiatives aimed at Healthcare Professionals, with an emphasis KOL engagement, advisory boards, personal and non-personal HCP promotion.

Responsibilities
  • Develops and manages US Medical Marketing activities, including plan development, KOL engagement, speaker bureau management
  • Develops and maintains key opinion leader relationships by conducting field visits, attending congresses, partnering on consultant projects, and representing Novartis Gene Therapies at other events as needed
  • Collaborates with the overall marketing team and other internal stakeholders and communicate strategy and tactics broadly
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are compliant, on time, on budget, and on strategy
  • Drives cross-functional alignment through all key internal and external stakeholders
  • Contributes to ZOLGENSMA brand plan and strategic plans
  • Develops KPIs and continually evaluate program effectiveness by targeted audiences
  • Develops and manages assigned budgets proactively and effectively
  • Manages partnerships and agencies, suppliers and/or vendors for assigned initiatives
  • Leads projects through the legal, regulatory and medical review process
  • Collaborates with Sales Training, Leadership Development & Sales to ensure optimal pull-through of all strategic initiative
  • Other related duties as assigned

Qualifications
  • Bachelor's degree in Marketing or related degree and 8 years of industry experience in a relevant prior role; 5 years of US pharmaceutical brand marketing experience.
  • Experience in pharmaceutical marketing, advertising, or medical education on a pharmaceutical/healthcare brand or in market development, market research, sales/ sales management or training, market access and/or commercial development areas.
  • Action-oriented and possess strong relationship/communication skills.
  • Ability to partner appropriately and build consensus across department and the organization.
  • Background and persona to inspire other colleagues on the team as well as gain their respect.
  • Ability to question and evaluate, make recommendations (written and presentations), and participate in constructive dialogue.
  • Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis).
  • Leading to the development of innovative solutions for building anticipation, education and awareness, as well as improve the patient experience with brand.
  • Leading the development of integrated communication plans to reach potential consumers along their various touchpoints, with an emphasis on digital and social media channels.
  • 35-40%; including overnight/weekend commitments.


The level of this position will be based on the final candidate's qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Novartis Gene Therapies is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.

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