AbbVie

Associate Director, Marketing - Women's Health

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Oct 10, 2020
Ref
2007519
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Women's Health Associate Marketing Director will lead the development and execution of key aspects of both HCP and Consumer brand strategy in partnership with a broad set of cross functional partners.

Key Job Responsibilities:
  • Manage strategy and project development of DTC advertising for brand awareness, acquisition and conversion initiatives through a variety of digital and point of care channels
  • Manage strategy and project development of HCP promotion
  • Collaborate with Marketing Director and integrated brand team to develop and execute brand strategies
  • Work effectively in a high paced, integrated brand team based environment
  • Set strategic direction for agencies and manage projects and agencies within time and budget parameters
  • Assess market dynamics in Women's Health
  • Develop market shaping strategies


Qualifications

Basic Qualifications:
  • Proven ability to lead and influence cross-functional teams
  • Track record of success in a matrix environment with ambiguity and little supervision
  • Strategic and tactical planning experience across both HCP and Consumer initiatives
  • Substantial experience deriving insights from the analysis of quantitative and qualitative market research and data
  • Strong written and interpersonal skills and ability to work cross-functionally to support brand objectives
  • Bachelor's degree
  • 5+ years of relevant brand marketing experience

Preferred Qualifications:
  • Demonstrated ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
  • Able to coordinate with clinical development to communicate commercial needs
  • Women's health experience
  • MBA highly preferred

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
No
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.