AbbVie

Associate Product Director, Glaucoma Therapies

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Oct 07, 2020
Ref
203960
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Job Description

The Associate Director, Glaucoma Therapies is responsible for assisting with the strategic and tactical execution of the U.S. marketing initiatives on the >$500M Glaucoma Drops franchise, across the three established brands: LUMIGAN®, COMBIGAN® and ALPHAGAN P®. This role's key responsibilities are to assist with the development and execution of strategic marketing plans that contribute strong growth to the business and drive category leadership. Collaborating closely with internal stakeholders, field sales and customers, this person assists with product positioning, key messaging and brand strategies to drive overall growth. This person will manage various marketing programs (including digital, NPP, CRM, and professional marketing) for the franchise.

Main Areas of Responsibilities:
• Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment and non-personal promotion.
• Utilize resources strategically to drive franchise growth
• Coordinate with patient savings and managed markets teams to drive patient access
• Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
• Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
• Develops effective working relationships with sales force, key physicians, brand teams and executive leadership
• Stays abreast of industry trends in glaucoma, anterior segment and eyecare.
• Collaborates and maintains a high level of communication with cross-functional partners
• Responsible for budget coordination and management
• Responsible for demand and production forecasting/management
• Ability to travel up to 30%

Qualifications

Education and Experience
• Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred
• Minimum 5 years of specialty sales/marketing experience required
• At least 1 - 2 years product management experience in direct to physician marketing preferred
• Healthcare industry experience with an established track record in managing industry-based marketing functions

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
• Analytical skills
• Ability to execute key strategies and initiatives
• Physician/KOL relationship experience
• Ability to work across multiple stakeholders
• Strong creative and conceptual thinking skills
• Clear communication skills, both verbal/presentation and written
• Strong interpersonal skills
• Financial/budgetary experience
• Ability to travel

Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.