Associate Director, Customer Insights / Primary Market Research, Cell Therapy Franchise

Kite Pharma
Santa Monica, CA, United States
Oct 06, 2020
Required Education
Bachelors Degree
Position Type
Full time
Kite is continuing to hire for all open roles. Our interview process may be conducted virtually and some roles will be asked to temporarily work from home. Over the coming weeks and months, we will be implementing a phased approach to bringing employees back to site to ensure the health and safety of our teams.

For Current Kite Pharma Employees and Contractors:

Please log onto your Internal Career Site to apply for this job

Job Description

The Associate Director, Customer Insights / Primary Market Research will be responsible for leading primary market research efforts in supporting strategic and tactical decision making with insightful analysis to support strategy and tactic development / execution for the cell therapy franchise. As a strategic partner, the role involves collaborating with marketing, customer engagement, market access, and customer facing teams to shape the design and strategy of critical market research and analytical projects. The person in this role will be responsible for leading and working independently to identify, prioritize and find solutions for the key market research needs of the commercial organization. This position reports to the Director, Global Marketing Analytics, and is based in Santa Monica, CA.

Key Responsibilities:
  • Act as the primary market research lead and customer insights subject matter expert for the Cell Therapy Franchise for Global, US, ACE, and emerging market geographies
  • Define market research priorities in collaboration with rest of the commercial organization
  • Ensure successful execution of qualitative and quantitative market research studies with physicians, patients, and payers. Integrate results of market research, latest competitive intelligence, as well as secondary analytics into actionable insights
  • Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc.
  • Support early asset commercial planning through opportunity assessments and market landscape research
  • Support brand planning process by providing an objective and detailed understanding of current market dynamics, product performance, customers, and competitors
  • Inform forecast assumptions by executing conjoint demand study and other demand estimation related research
  • Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting

Basic Qualifications:

Bachelor's Degree and 10+ years' experience in market research, marketing sciences, strategic consulting or other analytical work


Master's degree and 8+ years' experience in market research, marketing sciences, strategic consulting or other analytical work

Preferred Qualifications:
  • Leadership roles with direct management experience
  • Previous experience in oncology/hematology
  • Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills
  • Exceptional ability to manage multiple projects in a fast-moving entrepreneurial environment, with changing priorities and significant time pressures
  • Strong communication skills (both verbal and written) required. Demonstrated ability to collaborate and work cross-functionally
  • Ability to develop and maintain strong team, including external partners, relationships while driving for positive results
  • Possess a willingness and ability to work hands-on and with a sense of urgency
  • Extensive proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook)

Kite is a biopharmaceutical company engaged in the development of innovative cancer immunotherapies with a goal of providing rapid, long-term durable response and eliminating the burden of chronic care. The company is focused on chimeric antigen receptor (CAR) and T cell receptor (TCR) engineered cell therapies designed to empower the immune system's ability to recognize and kill tumors. Kite is based in Santa Monica, CA. For more information on Kite, please visit Sign up to follow @KitePharma on Twitter at

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For Current Kite Pharma Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.