AbbVie

Sr Data Scientist - Digital Marketing & Audience Management

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Oct 02, 2020
Ref
203888
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Job Description

If you live and breathe all things Digital, then we want to talk to you! Medical Therapeutics Digital Marketing Team is on a mission to transform the data driven digital marketing in pharmaceutical industry. Medical Therapeutics brands and disease states are exciting, including household names like BOTOX® for multiple uses, blockbuster Eye Care brands like Restasis and Refresh....and many new/exciting product launches coming! This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.
The Digital Marketing team is excited to welcome new talent, from all industries. The team is comprised of technology and marketing experts with diverse backgrounds. Pharma experience not required, in fact outside industry experience is welcomed!

The Data Scientist, Digital Marketing & Audience Management is responsible for facilitating quality audience growth across the Medical Therapeutics while driving efficient media results costs across multiple paid channels. This will be done through awareness, consideration and retargeting strategies to drive paid online traffic and acquisition through digital media channels.

YOU WILL:
• Develop and implement methods for extracting patterns and correlations from both internal and external data sources using machine learning toolkits
• Design, execute and analyze digital marketing tests (e.g., personalization, omni-channel, media attribution, geo-targeting, creative)
• Construct and develop predictive models that are reliable, scalable, and modular
• Maintain and optimize existing machine learning models
• Perform advanced ad-hoc analysis across media, website and audience tracking platforms
• Develop plan to put machine learning models into production
• Adopt new tools/techniques to increase performance, automation, and scalability
• Report, visualize and communicate results to internal stakeholders on a regular basis
• Actively participate and establish a "test and learn" team environment with a clear prioritized plan that is designed to create a bias for action (fail fast/often)
• Align test and modeling efforts with business and media performance KPIs and objectives. Track and monitor overall performance to demonstrate value of new models and tests

Qualifications

YOU BRING:
• BS or MS degree in Comp Sci, Statistics, Applied Math or Physics or equivalent combination of education and experience
• At least 5 years of relevant work experience, including expertise in modeling recommendation systems and key marketing platforms
• Deep knowledge of A/B statistical inference testing, design of experiments, and standardization techniques
• Work with Python, Jupyter, scikit-learn/Spark ML, SQL, GitHub, Spark, EMR
• Demonstrated understanding and experience in applying traditional statistical, machine learning, deep learning, NLP, and/or graph techniques to address business problems
• Delivering data science components that are part of successful commercial products
• Ability to work with dashboard and visualization software such as Tableau, Power BI, Datorama, Adobe Analytics, D3, Mixpanel, Flurry or Google Analytics
• Strong knowledge of Linux-based OS and cloud platforms (AWS, Azure)
• Previous domain knowledge in digital marketing

Perks
• Competitive salary
• Comprehensive medical, dental, vision and life insurance
• 401k with up to 8% company match
• Vacation / PTO
• Entire week off for the winter holidays
• On-campus restaurant
• On-campus gym, tennis court, basketball court and softball field
• Discounts on Allergan products
• Complimentary snack and beverage bar

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Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.