Product Marketing Manager

COMPANY DESCRIPTION

At Santen, we're innovating therapies to improve the quality of life for patients worldwide. Our single focus in ophthalmology enables us to challenge unmet needs in the field-through passionate research, successful collaboration, and clarity of commitment. With over 130 years of investigative insight, Santen remains committed to the discovery, exploration, and development of ophthalmic therapies. As a global company, Santen is expanding to accommodate new and evolving initiatives in ophthalmic research, regulatory management, production, marketing, or distribution. Our clinical development network spans three continents, with centers in Europe, Japan, and the United States.

We are in search of top talent to help us meet our aggressive and important goals.

ABOUT THE POSITION:

This is an exciting opportunity to play a key role in the launch of a new product in Canada. This role will report into the Director, Sales & Marketing, Pharmaceuticals and will act as the overall marketing lead for a new OTC product in development and a current pharma product, including brand planning, brand tactics, health care professional targeting, and product forecasting in collaboration with Global Marketing, Finance and Pipeline Planning groups. This is a great opportunity to also expand into other areas and project work to support the growing Canadian business.

ESSENTIAL DUTIES AND KEY DELIVERABLES:

• Collaborate with Global Medical Affairs and Global Marketing to develop strategic messages and materials that resonate with the health care professional (HCP) and patient communities
• Create HCP educational materials, including sales aids, disease education materials, product websites and videos
• Develop and implement sales training program in collaboration with Global Medical Affairs
• Test messages and materials with physicians and other key stakeholders, in market research, at advisory boards, and in 1:1 meetings, to ensure that materials are relevant, informative, and communicate key information about the product
• Execute promotional strategy for conferences, which will include the booth development in collaboration with cross-functional teams
• Refine brand positioning based on market research, competitor activity, and clinical data
• Develop and execute disease awareness campaign
• Develop and localize brand campaign, in collaboration with the Global Marketing Group
• Plan market research and competitor insight activities to understand position in market and ensure differentiated and sustainable brand position; recommend changes to marketing approach based on learnings from research
• Drive collaboration across the organization to set agenda and objectives for marketing and sales meetings, including launch meeting(s)
• Collaborate with Corporate Communications to develop plan for internal communication of brand goals and objectives
• Product sales forecasting in partnership with finance
• Support Director, Sales & Marketing in development of incentive compensation plans for field force
• Partner with supply chain management in maintaining appropriate product inventory levels at 3PL
• Support Director of Sales & Marketing in coordination and management of key account management partner
• Act as back up for the Director, Sales & Marketing as needed, providing the commercial perspective on a variety of cross-functional teams
• Ensure that all activities are executed in accordance with internal Santen policies and adhere to Canadian legal and compliance parameters
• Represent materials at Promotional Review Committee (PRC) and obtain approval from that group
• Management of partner agencies and deliver projects within assigned budget and timelines
• Support sales force and Medical Affairs as required in the execution of programs/materials and KOL development
• Proven track record in developing and implementing digital and remote strategies
• Attend and support sales force at conferences
• Domestic and some international travel will be required
• Other projects that arise on an as-needed basis to support the Canadian commercial organization

QUALIFICATIONS:

• Bachelor's degree required, preferably in business administration, life sciences, nursing, or related field.
• Minimum 5-7 years of previous relevant industry experience, including experience in product management in biotech or specialty pharma
• Specialty pharma or biotech sales experience required
• Demonstrated success in all aspects of marketing to include but not limited to: positioning, product development & commercialization, pricing, packaging, training, promotion, etc.
• Strong analytical skills used to drive decision-making; proven experience building a business case using market and sales data and financial forecast statistics.
• Previous market planning experience, including market research planning and execution, and forecast development, is desirable
• Ophthalmology experience is strongly preferred
• Biotech or pharma launch experience is strongly preferred
• Strong interpersonal skills to effectively work with a culturally diverse group of people
• Demonstrated ability to collaborate cross-functionally and ensure that the needs of key stakeholders are satisfied
• Proven track record of being able to flex easily between hands on contribution and leadership responsibility
• Strong oral, written and presentation skills to effectively communicate with and influence a diverse cross-functional team
• Strong project management skills and the ability to effectively juggle multiple issues at the same time, combined with effective time management skills to ensure on-time delivery of products
• French is an asset