AbbVie

Product Manager - HCP Ubrelvy

Employer
AbbVie
Location
Madison, NJ, United States
Posted
Sep 29, 2020
Ref
203687
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Job Description

Description - External

Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!

Manager, CNS HCP Marketing, UBRELVY

YOU ARE more than just a title, YOU ARE...
• A Supportive brand leader. You will support brand development of Healthcare Provider (HCP) multi-stakeholder strategy, including strategic brand positioning, target audience identification and segmentation strategies, brand strategic imperatives, brand plan development and execution for UBRELVY, an acute treatment for migraine launched Q1 2020.
• A Strategic product Innovator. You will support identification and crystallization of strategic insights through deep understanding and analysis of market landscape, customer unmet needs, competitive dynamics and positioning, while focusing on product positioning that will drive significant adoption and differentiation in the migraine treatment market
• A Forward-thinking Supporter. You will support the development of the UBRELVY promotional plan, evolve messaging, and develop promotional materials using strategically aligned clinical data that delivers upon healthcare provider unmet needs to drives trial of and loyalty to UBRELVY.

YOU WILL:
• Plan and develop. Develop launch planning tracking and management system, including Direct Marketing Budget prioritization, resource allocation, marketing operational management for Medical, Legal, Regulatory and Compliance review, Veeva submission of Healthcare Provider Materials.
• Develop promotional assets. Drive pull through of HCP promotional assets and materials into digital assets, including website for education and promotional purposes and non-personal promotion communications.
• Collaborate effectively. Partner closely with cross functional partners, patient strategic leads, managed care partners, medical and clinical teams, as well as finance and marketing insights and analytics.

Qualifications

YOU BRING:
• Bachelor's degree
• At least 3 years of relevant experience with a successful track record in pharmaceutical sales, marke ting or related functions- strong analytical and strategic marketing skills
• Previous experience in project management, promotional materials development, healthcare marketing through agency and/or Pharma Consulting roles preferred
• Experience in supporting strategic positioning of products for success within competitive environments
• Scientific acumen & therapeutic understanding, with the ability to analyze complex datasets
• Strong financial acumen with a good understanding of P&L drivers and the ability to develop appropriate investment & support rationale for sales forecasts
• Experience with launch &/or on-market commercial teams an advantage
• Experience working within matrix-based teams and project management

Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.