AbbVie

Manager II, Market Access Insights

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Sep 26, 2020
Ref
2007064
Discipline
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

As a leader in the MABI team supporting Payors and other Market Access stakeholders, this individual will play an important role in the continued success and growth of AbbVie's Immunology franchise sales within U.S. Market Access. This individual will closely collaborate with internal stakeholders from Brand Market Research/Analytics, Market Access Marketing/Sales and Brand Marketing to lead research and analytics that identify commercial opportunities and threats, support the development of market access strategies and tactics, enable continuous learning from ad-hoc analyses, and ensure alignment of insights across brand centric research and analytics.

The Market Access Insights function focuses on improving the effectiveness of market access stakeholder messaging and tactics across multiple therapeutic classes and customer segments through a combination of custom research, secondary data analysis and syndicated studies. The Marketing Access Insights Manager is responsible for insights generated through strategic payor and other market access stakeholder research, product specific studies, and syndicated services and is knowledgeable in demonstrating how to integrate and consume both secondary data such as IQVIA/SHA/MMIT. The leader is also well versed into the nuances of U.S. Healthcare Policies and their influences on the Market Access Environment. These insights are critical to develop and optimally execute AbbVie's Immunology market access strategies.

Key Job Responsibilities:

The Market Access Insights Manager will be responsible for guiding the communication of findings, results and recommendations of analysis/research with Brand and Market Access leadership, within MABI teams and across to the franchises to improve payor knowledge (government, employers, and health plans) and reflection of insights to brand strategies while ensuring the quality and accuracy of all analytical results.

Key areas of functional scope include:
  • Responsible for managing both analytics and primary market research across multiple therapeutic areas within AbbVie's Immunology Portfolio. Possess strong understanding of both primary research and analytical methodologies and strong ability to synthesize insights into compelling narratives. Possess an expert understanding of custom research methodologies. Is highly proficient at data analytics, supplier and stakeholder management, and leading custom research programs to deliver compelling learnings that guide strategic and tactical decisions. - In collaboration with MABI partners, consulting with marketing leadership to formulate strategy, lead execution of tactical initiatives, recommend enhancements of promotional programs and develop metrics for measuring/improving program execution. This person will be responsible for leading the development and communication to leadership of Key Performance Indicators across multiple brands requiring strong project management skills as well as a broad range of market access expertise as these brands commonly experience differing market access challenges.
  • Building relationships internally Builds solid relationships and become a trusted advisor to therapeutic area leadership, guiding brand strategies and tactics based on superior, objective customer insights.- Demonstrating superior knowledge in understanding implications of ACA, current policy proposals and their impacts on the health care landscape, payors (both private and governmental), disease states and treatment options. Thoroughly understand the market access environment and nuances in a manner consistent with subject matter expertise of market access marketers.
  • Leading execution of marketing strategy across multiple brands. Create, maintain, and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs. Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
  • Strong understanding of both market research and analytics designs and pros and cons of various methods. Ability to create strong hypothesis and execute projects knowing full implications and limitations of research and analytics designs employed. Ability to lead interpreting research findings and synthesizes them into actionable business insights, differentiating analytical techniques based on their appropriate use, working collaboratively with other functions and vendors on the design and management of research with expectation that timelines and budgets will be appropriately managed.
  • Demonstrating strong understanding of the use and integration of secondary data sources, integrating findings across studies to provide strategic insight, and guiding research decisions based on applicability and limitations of primary versus secondary research.
  • Delivering research and analytical findings objectively to Market Access Sales and Marketing Leadership teams, and other internal customers, regardless of the implications of their results.
  • Responsible for identifying, developing and executing complex research elements of the analytical plan, leveraging the use of research results to impact product performance, balancing research between both short-term tactical and long-term strategic initiatives, managing the projects within budget and timelines, and ensuring appropriate research methodologies are employed.
  • Maintain strong knowledge base on all insights and performance data generated across multiple therapeutic areas. Leverage past research and analyses appropriately to build on new projects and further insights.
  • Act as lead researcher and analyst across at least 2 therapeutic areas/indications with ability to influence in discussions with MABI colleagues, market access customers, and leadership. Ability to lead with minimal oversight from Manager.

Qualifications

Basic:
  • Bachelors degree in one of the following fields: Market Research, Social Sciences, Statistics, Economics, Actuarial Science, Engineering, Finance, and/or Applied Mathematics
  • Working knowledge of multivariate statistics, analytical software (SPSS Modeler, Dataiku, etc...) and and pharmaceutical data sources (IQVIA, SHA, Truven, Optum, SSR, Analy$ource, CMS, HIRC, HSG, etc..).
  • Minimum of 10 years of experience in market analytics, marketing research, and field sales support in the pharmaceutical or related industry.
  • Proven ability to identify, address, and influence customer needs.
  • Proven ability to distill complex information into concise and impactful messages/presentations.

Preferred:
  • Masters/MBA

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
No
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.