Regional Marketing Manager, Rheumatology

Dallas, TX, United States
Sep 26, 2020
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Rheumatology Regional Marketing Manager (RMM) is responsible for identifying untapped local area business opportunities while ensuring strategic alignment to HUMIRA and RINVOQ's US commercial objectives. Additionally, the RMM develops, implements, and maintains accountability for interactions and feedback with Rheumatology External Experts.

The territory will cover the Western region of the United States

Key responsibilities:
  • Responsible for understanding a specific geographical area's market drivers, competitive landscape, and provider dynamics
  • Provides input into marketing strategy, resource optimization, and tactic development
  • Acting as a conduit between sales and marketing in order to effectively bridge the communication and business gaps.
  • Assess resource impact via field level intelligence
  • Ensures the highest level of satisfaction is maintained with the External Experts for which we engage
  • Identifies future External Experts in the Region and cultivates Marketing relationship
  • Marketing lead for key accounts and institutions in the Region
  • Marketing lead for field competitive intelligence for the assigned region
  • Lead externally facing activities with External Experts and Advocacy groups, including interactions at medical meetings and conferences
  • Tactical focus includes but is not limited to: development of emerging leaders in rheumatology, management of speaker bureau activities and development of innovative peer-to-peer programs
  • Works to develop customized regional marketing mix analysis to ensure optimized tactical execution throughout the year to drive key business initiatives as measured by key performance indicators
  • Partners with Regional Manager and Marketing Director to identify key Marketing opportunities/projects within the region
  • Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Corporate Compliance, Consumer Marketing and IT
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed
  • Effectively partner with the Regional Manager to manage Regional program budgets

  • Bachelor's Degree
  • 2+ years of relevant brand sales and/or marketing experience
  • Strategic and tactical planning experience
  • Agency/vendor management experience
  • Quick learner and ability to deal with ambiguity/ limited data
  • Must be a self-starter and work well independently as well as in a team setting
  • Deep understanding of salesforce needs and ability to communicate with and pull through marketing initiatives to the sales force
  • Demonstrated ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
  • Experience deriving insights from the analysis of quantitative and qualitative market research and data
  • Strong written and interpersonal skills and ability to work cross-functionally to support brand objectives

Preferred Qualifications:
  • Sales and/or sales management experience
  • Patient Services experience

Equal Opportunity Employer Minorities/Women/Veterans/Disabled
  • 50% Travel

Basic Qualifications:
  • Bachelor's Degree.
  • 5+ years of sales, sales management, or marketing experience with at least 2 years within Immunology
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

Preferred Qualifications:
  • MBA preferred
  • Previous Rheumatology Sales/Marketing experience preferred.
  • Willingness and ability to move to AbbVie HQ for development opportunities within 2 years (not required, but preferred)

  • Reporting to the HCP Associate Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 60% of the time. Position can be regionally based, but requires ~1 week/quarter at AbbVie HQ/Chicago.

Posting Grade Information

Position will be hired at level commensurate with experience

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Yes, 50 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.