Senior Product Manager, Psychiatry

Employer
Lundbeck
Location
Deerfield, IL, United States
Posted
Sep 24, 2020
Ref
1364
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global biopharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world's most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.

SUMMARY:

Responsible for leading the U.S. Health Care Practitioner (HCP) professional strategy for Abilify Maintena and executing HCP marketing activities, in collaboration with the alliance partner. Responsible for helping to drive HCP engagement and utilization of Abilify Maintena through development of promotional tactics and initiatives for the field sales force. This person keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and profit goals. This individual effectively executes HCP initiatives/resources through influencing Lundbeck cross functional partners and alliance colleagues. In this role it will be important to proactively engage cross-functional stakeholders in medical, sales ops, market research, sales training and field sales leadership. This individual also coordinates and leads development of POA content and execution of brand strategy at POAs across marketing, training, and medical. This individual also drives critical strategic projects for both product indications: schizophrenia and bipolar disorder.

ESSENTIAL FUNCTIONS:

Marketing Strategy
  • Leads development of the brand strategy for U.S. HCPs for Abilify Maintena by utilizing sound marketing principles and available market research
  • Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
  • Proactively considers/identifies new strategies, tactics and vendors to challenge the team's thinking and raise the level of performance
  • Partners with outside agencies to develop HCP strategy and manage the promotional tactics
  • Leads Abilify Maintena message evolution for schizophrenia and bipolar indications
  • Communicates and leads execution of KOL strategy cross-functionally (medical affairs, brand, global)


Marketing Execution
  • Manages day-to-day brand budget related to work stream, and ensures on-time delivery within budget
  • Drives development and implementation of HCP promotional materials
  • Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained
  • Functions as the primary brand team liaison with the sales force and sales operations functions
  • Drives organization and planning around field POAs for Abilify Maintena
  • Develops and executes advisory boards and consultant meetings where outputs link to HCP professional strategy and tactic development
  • For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly
  • Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process


Cross-Functional Collaboration and Influence
  • Partners closely with marketing and cross-functional team at the alliance partner to develop all brand strategies and tactics
  • Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
  • Ensures Lundbeck's needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
  • Implements promotional materials and programs by providing appropriate direction to sales training and the field organization
  • Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, and public relations
  • Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams and other cross-functional partners
  • Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives


REQUIRED EDUCATION, EXPERIENCE and SKILLS:
  • Accredited Bachelor's degree
  • 7+ years sales, marketing or other relevant commercial experience
  • 4+ years pharmaceutical, medical device, biotech or healthcare experience
  • Demonstrated ability to influence others and build consensus
  • Demonstrated relationship development with the ability to work effectively both independently or within a cross-functional team
  • Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
  • Excellent communication and presentation skills


PREFERRED EDUCATION, EXPERIENCE and SKILLS:
  • 2+ years brand marketing experience
  • Specialty pharma experience
  • MBA or Master's Degree
  • Experience selling or marketing mental health products to psychiatrists and PCPs
  • Expertise with both development of brand strategy and execution of a strategy at the tactical level
  • Experience managing third-party vendors/agencies, keeping them on-time, in budget and ensuring that their activities are aligned with brand strategy.
  • Experience in development and execution of advisory boards, consultant meetings, and the promotional speaker's programs, as well as other medical meetings to support the product
  • Experience working within a Strategic Partnership/Co-Promotion
  • Experience developing, implementing and optimizing marketing plans
  • Experience with OPDP and FDA requirements
  • Field sales experience preferred


TRAVEL
  • Willingness to travel up to 30% domestically. International travel may be required.


Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.

Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind

Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.