AbbVie

Marketing Manager, Women's Health

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Sep 17, 2020
Ref
2006715
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

This Consumer Marketing Manager will be responsible for executing and optimizing DTC marketing plans for the Women's Health franchise. Key responsibilities will include consumer strategy, tactical development and execution.

Overview:

This individual will develop, launch and execute Consumer tactics (DSA and branded) through DTC channels that include: Digital, Social, Websites, CRM, Search (SEM/SEO) and Point of Care, while appropriately prioritizing and ensuring strategic alignment to the goals of the brand. Effectively manage agency relationships with the advertising agency of record, Digital, Media, Database agencies and cross functional AbbVie partners. Build and refine insights and tactics to maximize DTC efforts. Work closely with professional team to optimize marketing and brand effectiveness. Manage projects and agencies within time and budget parameters.

Qualifications
  • 3+ years of relevant digital marketing experience within the pharmaceutical industry or DTC marketing and media expertise required
  • Understands and interprets trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution.
  • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
  • Strong project management experience/examples required. Effectively manages projects to deliver high-quality work product in a timely fashion (meets or exceeds deadlines). Ensures that regulatory and compliance guidelines are followed. Must have understanding and experience navigating the Medical and Regulatory process.
  • Proven ability to manage agency relationships to optimize deliverables, timelines and budget
  • Must have strong written and interpersonal skills with an ability to effectively communicate and collaborate with various levels/grades within the organization.
  • Must be a highly motivated individual - self-directed, willing to make decisions with less than perfect information, ability to think bigger and push norms!

Significant Work Activities
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 20 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.