Associate Director, Payer Marketing - Psychiatry
- Employer
- Lundbeck
- Location
- Deerfield, IL, United States
- Start date
- Sep 16, 2020
View more
- Discipline
- Sales & Service, Account Management, Business Development, Science/R&D
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest
Job Details
The Associate Director, Payer Marketing - Psychiatry, will be responsible for the development and implementation of the payer marketing strategic and tactical plan in partnership with an alliance partner for REXULTI AND ABILIFY MAINTENA, including initiatives that span across both payer and healthcare provider (HCP) customers. This individual will ensure that payer and access tactics are aligned with the overall brand strategy.
This individual will be the payer marketing lead for REXULTI AND ABILIFY MAINTENA and will coordinate the generation of insights through market research, analytics and advisory boards to drive the development of the payer and access/affordability recommendations that will be incorporated into the brand strategy. Additionally, this individual, in collaboration with alliance partner, will be responsible for providing the payer perspective to both the US and global teams for the lifecycle management (LCM) initiatives for REXULTI AND ABILIFY MAINTENA. This person will be the Lundbeck lead for the alliance partner patient support and will proactively influence strategies and tactics related to that channel.
ESSENTIAL FUNCTIONS:
Payer Marketing Strategy
- Leads development of market access strategy with alliance partner across both commercial and government payers for both brands ensuring that payer and access tactics, including those executed by the NAMs/RAMs, are aligned with the overall brand strategy.
- Drives brand performance by utilizing sound marketing principles, analytics, and available market research.
- Proactively considers/identifies new strategies, areas of opportunity, and tactics to challenge the team's thinking and raise the level of brand performance.
- Identifies the need for payer market research, analytics, and payer advisory boards and can synthesize actionable business critical insights for base business and LCM opportunities.
- Establishes key performance indicators for payer tactics and monitors progress.
- Proactively influences and contributes to alliance partner patient support strategy and initiatives, including consistently providing trend reports and communicating program updates.
- Contributes to gross to net (GTN) forecasting assumptions and communicates output of GTN forecasting discussions to brand lead.
Execution
- Drives the development and execution of the value proposition and payer messaging with alliance partner for both brands.
- Ensures launch readiness of life cycle management (LCM) opportunities across both products in collaboration with the alliance and US and global LCM teams.
- Collaborates with HCP marketing and alliance partners to develop and execute access/affordability messages in promotional materials.
- Leads the financial assessment of initiatives related to payer/access tools (copay card, vouchers, etc.) by partnering closely with payer analytics team.
- Leads execution of business cases related to access opportunities to assess value to brand
- Manages the payer marketing budget, as well as oversees the vendor partners hired to assist in creating the deliverables with alliance counterparts.
- Represents promotional pieces in the review process and ensures materials are compliant.
- Coordinates efforts for the payer congresses
Cross-Functional Collaboration and Influence
- Actively contributes to the brand planning process, including market access strategy and tactical planning, in collaboration with cross functional partners and alliance.
- Represents payer marketing, all areas of market access, and government affairs on the core team in a brand operating model.
- Partners closely with payer analytics, HCP marketing, and brand leadership to monitor the progress of the various initiatives and adjusts appropriately.
- Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable.
- Collaborates with the Lundbeck global team and the Lundbeck US LCM cross-functional partners and ensures alignment on key aspects of market access/payer marketing for the LCM opportunities.
- Drives effective implementation of promotional materials and programs by providing appropriate direction to sales training, sales, and the national and regional account managers (NAM/RAM).
- Develops cross-department support of the brand by coordinating with marketing, sales, sales training, market research, analytics, government affairs, medical affairs, and HEOR.
- Collaborates directly with brand and sales leadership, NAM/RAM team, sales training and sales teams, and other cross functional groups - ensuring alignment to the brand and payer marketing strategies.
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
- Accredited Bachelor's degree
- 5+ years of managed markets/payer marketing experience
- 10+ years of experience in Sales, Marketing, Market/Payer Analytics, or other relevant commercial or analytical experience in the pharmaceutical or related industry
- Able to create and execute managed healthcare strategies, which includes the use of pharmaceutical data sources (Symphony Health, IQVIA, Truven's, MMIT, HSG, etc.)
- Demonstrates expertise and extensive knowledge of payer dynamics, medical and pharmacy benefit designs, and its implications for HCP and patient product adoption.
- Understanding of contracting and implications on gross-to-net/Average Sales Price (ASP)
- Proven ability to distill complex information into concise and impactful messages/presentations
- Excellent communication, presentation, and interpersonal skills along with an ability to influence both within and outside the organization
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Demonstrated ability to influence without authority
PREFERRED EDUCATION, EXPERIENCE AND SKILLS:
- MBA or Master's Degree
- Experience working with alliance partners
- Experience and knowledge within psychiatry
- Experience working on life cycle management opportunities
TRAVEL
- Willingness/Ability to travel up to 25% domestically. International travel may be required.
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.
Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.
Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.
Read more at www.lundbeck.com/global/about-us/progress-in-mind
Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).
For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.
Company
At Lundbeck, we are tirelessly dedicated to restoring brain health so every person can be their best. Headquartered in Copenhagen with a U.S. home office in Deerfield, Ill., Lundbeck is the only global biopharmaceutical company focused solely on brain diseases. Our legacy in neuroscience goes back seven decades and we have a long heritage of innovation. Lundbeck has developed and commercialized some of the world’s most widely prescribed therapies for psychiatric and neurological disorders. Today, we remain uncompromisingly committed to improving the quality of life for people impacted by brain disorders. Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep and productive pipeline, and we continue to bring forward symptomatic therapies to help people live better lives, while simultaneously pursuing disease-modifying treatments.
Offices in:
- Deerfield, IL - Lundbeck US Home Office
- LaJolla, CA - Lundbeck La Jolla Research Center, Inc.
- Bothell, WA - Lundbeck Seattle BioPharmaceuticals, Inc
Diversity matters, and inclusion creates powerful organizations
To ensure that we reflect the diversity of our patients and their needs, we are focused on creating the context, culture, and systems where all Lundbeck employees - no matter who and where they are - can be their authentic self and perform at their best. In practice, this means that individuals feel empowered not despite their differences but because of them. We know that people are sometimes put into boxes - some of these boxes are of our own choosing and some of these boxes are chosen for us. For this reason, Lundbeck is taking a systematic, business-led approach to D&I that looks into and breaks down these boxes. Our bold action on inclusion includes an ambitious two-year plan that enables equality of opportunity through fairness and transparency, promotes openness, tackles bias and discrimination, and fosters belonging through our unique Lundbeck culture. From the highest levels of Lundbeck to the shop floor, we are working to ensure D&I is an integrated practice and mindset.
Benefits
Lundbeck offers a competitive benefits package that includes:
• Medical, dental, vision effective day 1 of employment
• Generous vacation, sick leave, holiday shut down and company paid holidays
• 401k match with immediate vesting
• Parental Leave
• Hybrid work model for office-based roles
To view more details about our Benefits, please click on the link below.
Lundbeck 2023 Benefits Summary
Sustainable Development Goals
In 2020, we based the key aspects of our sustainability strategy on the UN Sustainable Development Goals (SDGs). We found we have a significant impact on seven of the 17 Goals:
• Goal 3: Good Health and Well-being
• Goal 5: Gender Equality
• Goal 8: Decent Work and Economic Growth
• Goal 10: Reduced Inequalities
• Goal 12: Responsible Consumption and Production
• Goal 13: Climate Action
• Goal 16: Peace, Justice, and Strong Institutions
Key examples are Goal 3 that is closely linked to our corporate purpose and dedication to restore brain health and Goal 13 that drives our efforts to prepare for a zero emissions future. We will use our influence and act to promote Goals 5, 8, 12 and 16. Across our sustainability actions, we are seeking partnerships with others to enable change and maximize impact (Goal 17).
Who We Are
A highly specialized pharmaceutical company that has conducted neuroscience research for more than 70 years. We develop innovative treatments to restore brain health and transform the lives of millions of people worldwide.
What We Strive For
Global leadership in brain health. Whatever your area of specialization, you will be part of our company-wide commitment to develop and advance treatments that improve the lives of people with brain disease.
What Drives Us
A culture of innovation, collaboration, and respect. We inspire curiosity, expect integrity, and pursue our achievements through knowledge-sharing, patient engagement, and the passion to deliver our end goal.
Our Societal Commitment
We understand we carry a huge responsibility for the societies we serve, and use our knowledge and voice to raise awareness, challenge standards, and increase opportunities – for patients and each other. We are at the forefront of treatment innovation, and together we continue to make a difference to people living with brain diseases.
Our Investment in You
As one way we invest in your career, we offer our employees a competitive compensation and benefit package that matches benchmark and general market conditions in our individual business locations.
Employee Satisfaction
The success of our strategy, “Expand and Invest to Grow Lundbeck” hinges on our combined competencies – and competence hinges on highly qualified and motivated employees. Our Employee Satisfaction Survey (ESS) gives us the pulse on employee motivation by asking about key elements in our work lives including management, work climate and development opportunities. We follow up on the ESS with concrete initiatives aimed at maintaining our focus on our unique workplace culture and providing personalized and aligned development opportunities for our employees.
Our Beliefs
• Patient-driven We put patients at the center of our fight for health and human dignity.
• Courageous We dare to confront unsolved healthcare challenges.
• Ambitious We set high expectations for ourselves because people in need have high expectations of us.
• Passionate We persist in developing life-changing therapies because life should not be interrupted by brain disease.
• Responsible We act with respect and integrity in everything we do
CONNECT
- Website
- https://www.lundbeck.com/global
- Phone
- 224-507-1000
- Location
-
6 Parkway North
Deerfield
Illinois
60015
United States
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