Amgen

Marketing Senior Manager, Bone Health, HCP Promotions

Employer
Amgen
Location
Thousand Oaks, CA, US
Posted
Sep 11, 2020
Ref
R-102783
Required Education
High School or equivalent
Position Type
Full time
Amgen is a values-based organization with a sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through exciting assignments, career development, and valuable opportunities!

Osteoporosis affects nearly 13 million men and women in the U.S. and contributes to an estimated 2 million osteoporosis-related fractures (bone breaks) per year. Although osteoporosis has many generic treatment options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and EVENITY ® which launched in Q2 2019. EVENITY helps these women who are at high risk for another fracture reduce their risk of a subsequent osteoporosis-related fracture, which could be a life-altering event. EVENITY is an important therapeutic development - it is the first and only bone builder with a unique dual effect that both increases bone formation and reduces bone resorption (or bone loss) to rapidly reduce the risk of fracture.

The role of Senior Marketing Manager HCP Promotions reports to the Director of EVENITY HCP Promotions. As a member of the EVENITY HCP Promotions team, the Senior Manager will lead the marketing planning and implementation of core HCP field promotion activities to drive new patient starts and foster patient adherence. The role will also play a critical role in identifying and implementing revised promotional resources and support to address the evolving field and customer environment that is both virtual and in-person due to the impact of the COVID-19 pandemic.

This individual will lead all aspects of the planning of semester meetings, key field engagements, and the development and implementation of brand-building tactics used by our field force to drive EVENITY adoption. He or she will partner with matrix teams including partners across the bone health team when working on brand projects. This position will consist of agency and vendor management as well as cross-functional matrix management across Amgen's commercial, medical, legal, and regulatory enterprises.

Key Responsibilities:

Support promotional strategy development and aligned personal and non-personal tactics in partnership with the cross-functional matrix team, including HCP and patient marketing, market research, legal, regulatory, medical, segment marketing, compliance, and IS.

Work with sales leadership and other cross functional partners to develop and implement promotional tactics, including the core visual aid, with the sales force

Support semi-annual sales meeting for the EVENITY marketing team

Partner with peer to peer marketing team to provide brand expertise on delivery of innovative non-personal tactics to drive uptake

Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs

Conduct regular engagement with field force gather feedback and to incorporate suggestions as appropriate

Support the management of strategic investment of the promotional budget (performance of ad agency and other promotional agencies)

Collaborate with Commercial Strategy & Analytics (CS&A) to execute needed market research and measurement testing to support strategy, programs, and expected returns/success of programs

Work with medical, legal and regulatory to translate clinical data into compelling promotional messaging

Agency and vendor management, and cross-functional matrix management across Amgen's commercial, medical, legal, and regulatory enterprises

Executive updates: preparing and presenting work and findings on a regular basis

Basic Qualifications

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications
  • MBA
  • Biotech/pharmaceutical industry marketing experience
  • Experience working directly in pharma sales and/or working closely with field sales organizations
  • Track record of increasing responsibility within marketing
  • Ability to understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data
  • Ability to drive cross-functional partnerships, delivery and results
  • Experience translating sophisticated data/information into meaningful insights
  • Strong analytical skills and financial acumen
  • Excellent written and verbal communications skills
  • Examples of outstanding, team leadership with demonstrated ability to influence others
  • Comfortable with ambiguous work assignments
  • Adaptable, and thrives in a changing environment
  • Accomplished handling change in a complex, matrix organization
  • Able to foster trusted relationships with key partners within brands and other cross-functional partner
  • Act as a role model for others in line with Amgen values


We understand that to sustain, grow, and deliver for patients - we will ensure a diverse and inclusive work environment.

Our culture is what makes Amgen a special place to work. We have a shared purpose around our mission. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.

We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology

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#NBMBAA2020

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.