Manager, Professional (HCP) and Consumer Data Strategy

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Purpose Statement:

• Advance and build new data and analytics capabilities for AbbVie's US Commercial Professional (HCP) and Consumer domain
• Lead cross-functional teams to design, create and onboard solutions that integrate data, analytics and technology for the US commercial organization.

Major Responsibilities:

• Vision
  • The ideal candidate would be able to advance key strategic initiatives in the area of data and analytics by designing and implementing new data and analytics capabilities, as well as enhance existing capabilities to meet the strategic priorities of the US Commercial organization at AbbVie.
• Collaboration & Communication
  • The ability to collaborate and communicate across different teams and levels within the organization is a key success factor for this role. The ideal candidate should be able to facilitate productive discussions among cross-functional partners with the goal of drawing out new and innovative ideas or challenging existing ones to help bring a more holistic & integrated picture of business opportunities to the organization.
• Solution Design and Onboarding
  • The key requisite to this position to accelerate the development of strategic capabilities would be to have a robust understanding of the HCP and Consumer data landscape across pharma sales and marketing areas (personal and non personal promotional channels). This position will work with appropriate cross-functional partners to build or onboard the solutions to enable ongoing measurement of key metrics and KPIs. This position will liaise with the Customer Experience teams to drive the maturity of AbbVie's digital and omnichannel capabilities. This position will also require collaborating with the US Commercial Data Science teams to design, develop and build data and analytical pipelines for execution and monitoring of different analytical and Machine Learning models. To do this, the candidate must have prior hands-on data and analytics expertise. The solutions can be formulated in a multitude of ways including, but not limited to:
    • Designing and building new capabilities/solutions from scratch
    • Working with internal stakeholders like brand analytics, brand market research and customer experience to grow and enhance existing capabilities
    • Working with outside vendors to onboard new capabilities that address business needs, including recommending vendors
    • Educating on industry best practices and approaches that can improve/impact the marketing and market research function towards new approaches.
• Project and Program Management:
  • This position executes strategic project initiatives and sets program priorities in coordination with stakeholders, steering committees, and the Business Technology Solutions function. As a strategic project/program manager, this position is responsible for defining key project milestones across the development lifecycle of the project, risk & contingency plans across a variety of initiatives, and for communicating achievements against those milestones to various level audiences.
  • This position is responsible for identifying and securing an effective team of resources to execute solutions and plan for appropriate budget needs to build or onboard the solutions in a timely fashion.

Qualifications

Qualifications:

• Bachelor's degree required.
• 5-7 years of professional experience.
• 3-4 years of relevant experience in data analysis, data management, marketing analytics and modeling. Exposure to business intelligence or visualization platforms for data analysis and presentations.
• Prior experience in data analysis tools like SQL, SAS/R, Python
• Preferred experience in analyzing and processing different types of data used in the pharmaceutical industry including data from internal systems like call activity and speaker programs, as well as syndicated data from third party vendors such as IQVIA, Symphony Health, patient level data, Affiliations and specialty pharmacy data across retail and non-retail business channels.
• Preferred experience with marketing promotional data across different promotional channels (personal and non personal channels like digital, web and email)
• Knowledge and exposure to advanced analytics suites (Dataiku/Alteryx), decisioning tools like Pega and Adobe Suite of products (Adobe Analytics, Adobe Target, Adobe Marketo) will be an added advantage
• Experience working in a matrixed environment across commercial and marketing stakeholders.
• Bring a strong entrepreneurial spirit and ability to think dynamically.
• Strong communication skills, written and verbal.
• Project management experience; solid attention to detail and operational focus.
• Strong problem solving and interpersonal skills and ability to work as part of a diverse team.

Other Information:
Role can be filled as a Manager/Sr.Manager based on experience.

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.