AbbVie

Director, Product - Filler Marketing

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Sep 07, 2020
Ref
201281
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Job Description

Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!

Director, Product - Filler Marketing

YOU ARE more than just a title, YOU ARE...
  • An Innovative Team Leader. You are responsible for all in-office, customer-facing and sales force driven initiatives for the Juvéderm portfolio of fillers. You will lead the for development of the Juvéderm professional marketing strategies and marketing plan. You will be responsible for leading the competitive defense plans for the Juvéderm® franchise. Responsibilities include analyzing the competition, planning for competitive threats, developing, executing, and measuring programs and tactics to blunt competitive intrusion and mitigate share loss.
  • A Creative Forward-Thinker. You will also lead the content creation strategies for injector training. You will work closely with the consumer, medical education, portfolio/loyalty and strategic communication teams. You will be the commercial representative to medical affairs on various task forces and committees. You will oversee the promotional budget and ensure spend targets are closely managed. You will also lead advisory boards, engage with national and local KOLs, as needed.


YOU WILL:
  • Manage various aspects of the marketing growth. Responsible for developing/evolving the professional positioning, marketing strategy, and marketing plan; leading the execution of the professional marketing plan initiatives; product launches/ competitive defense plans and initiatives, managing the advertising, and promotional agencies; and effectively communicate positioning, strategies and core messages to the sales organization, senior management, agencies, vendors and consultants.
  • Budget management. Manage the professional marketing budget and evaluate program ROI's
  • Build Relationships with Key Stakeholders. Develop effective working relationships with Market Research, Global, Regulatory, Legal, Compliance, CRM Sales, key VIPs, physicians and other staff groups to assist in guiding marketing programs. Work with field sales representatives on a regular basis. Attend major conventions and meetings as directed. Stay abreast of Filler science via medical and scientific literature, scientific meetings, and symposia
  • MLR Management and Submissions. Facilitate the timely approval of marketing pieces. Ensure medical, legal, compliance, and regulatory understanding and approve the business strategy.
  • Be responsible for other duties and assignments. Provide ongoing insight and feedback to upstream colleagues to ensure viability of future portfolio. Assess market research gaps and needs, ensure market research plans address key insights. Constantly monitor the competitive landscape and prepare strategic plans to advance the JUVEDERM collection. Lead other projects, as assigned.


Qualifications

YOU BRING:
  • Bachelor's Degree, Master's Degree in Business preferred
  • Minimum 7 years' experience in pharmaceutical or medical device marketing/agency is preferred OR combination of marketing and field sales experience on medical device or pharmaceutical products
  • High-energy, self-motivated and task oriented
  • Strong commitment to be accountable and responsible
  • Excellent presentation, communication & writing skills
  • Excellent organization and documentation skills
  • Strategic thinking and analytical expertise
  • Critical thinking, problem-solving, and solution-orientation


LEADERSHIP SKILLS:

For this role, we're looking for a leader who is:
  • Excellence Focused
  • Optimistic
  • Open and Authentic


Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.