AbbVie

Media Manager II, Oncology Patient & Digital Marketing (Ibrutinib)

Employer
AbbVie
Location
CA, United States
Posted
Sep 05, 2020
Ref
2003212
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

The Media Manager II, Oncology Patient & Digital Marketing (Ibrutinib) position leads, sets and executes media strategies, determines advertising channels and establishes media spending by channel across the entire Ibrutinib brand. The Media Manager II, Oncology Patient & Digital Marketing (Ibrutinib) will need to demonstrate successful execution of media strategies, plans and results for both patient/consumer and healthcare professional teams. Working with our media agencies of record, you will develop and execute strategic media plans for our portfolio of indications.

You'll lead the development, oversight, and execution of all media activities, identifying the ideal channels to reach our patient/caregiver and HCP target audiences, consistent with business strategies. Work with our media agencies to identify and recommend media outlets that fit the target audience, implementing the content/messaging schedule via the agencies, disseminating media flowcharts and placed buys, and manage media billing process.

This is an excellent opportunity for an experienced media planner/marketer seeking to join a high performing team committed to making a difference for the betterment of patients.

ESSENTIAL RESPONSIBILITIES:

  • Thorough understanding of industry trends, consumer/HCP audience trends, promotional resources, competitive landscape
  • Lead planning, tracking and monitoring of media activity, with regularity, including competitive analysis, and be able to overlay accurate context to best tell a data-driven story of the marketplace and campaign effectiveness
  • Collaborate cross-functionally and develop strong business relationships with data analytics teams to disseminate competitive reporting and campaign activities, and performance reporting to brand leads, including ROI and 3rd party analyses
  • Demonstrated agency management experience ensuring vendors come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications
  • Develop and maintain effective day-to-day relationships with Patient and Brand Marketing teams to ensure alignment with most up to date strategic imperatives and brand objectives
  • Ensure internal and Agency (Agency Of Record) teams are adhering to planning process, policies & procedures for assigned accounts
  • Collaborate cross-functionally with teams such as Corporate Communications, Market Access to ensure balance of media ecosystem


Qualifications

REQUIRED QUALIFICATIONS:

  • Must be able to determine brand's media goals, strategies, tactics and provide recommendations to internal clients
  • Outstanding project management including experience across multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
  • Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
  • Familiarity with PHRMA, CFR, Sunshine Act & global pharmaceutical requirements a plus


GENERAL COMPETENCIES:

  • Outstanding communication skills (both written and verbal) and business acumen
  • Knowledge of third-party data sources like Nielsen, MRI, Health Claims data (IQVIA, Crossix, Symphony), Simmons, Kantar, AdViews and third-party tools like Media Tools, Media Ocean, etc.
  • Inquisitive with strong analytical skills, including the ability to infer and apply learnings
  • Strong Agency management, including the ability to negotiate, delegate responsibility, oversee and manage work and priorities, provide coaching/mentoring/difficult feedback to ensure AbbVie's hematology oncology portfolio high-quality standards are met
  • Experience with Marketing Analytics tools and data visualization software a plus


GENERAL QUALIFICATIONS:

  • Bachelor's degree in Arts, Business or Marketing
  • 5-8 years of work experience in several aspects of media (digital, offline, programmatic, etc.). Prior media agency experience is a must.
  • Experience with paid media in the Pharma industry experience a plus.


Significant Work Activities
N/A
Travel
Yes, 20 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.