Brand Manager HUMIRA Cross

PR, United States
Sep 05, 2020
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Purpose :

The Brand Manager is responsible for developing/executing the Brand Plan, Marketing Strategy and Promotion of the assigned franchise.

  • Build a comprehensive Strategic Brand Plan, through NNLRP/Brand Team process, to be executed in the following year. Brand Plan should include short and long-term (five-year) strategies for the success of the business. Understand role of functions and their interaction within Brand Team. Act as Brand Team leader. Time management is key for proper execution (prioritizes among projects).
  • Develop the financial plans and presentations during the updates and plan periods of the year. Use strategies and market driver information gathered through the year to forecast future sales and demonstrate to the organization that there is a clear understanding of the current business situation and where the business is heading.
  • Responsible for managing and executing advertising and promotion programs and projects to effectively support commercialization, profit margin and business plan objectives for assigned product(s).
  • Additional responsibilities include business analysis, financial analysis, budget tracking, project management and communicating brand promotion programs to Field Sales.
  • Design and execute advertising and promotion plans; Develop and maintain marketing and sales aid / promotional materials for Field Sales to effectively promote and sell the product.
  • Manage and coordinate internal marketing research and data analysis
  • Understand Med/Reg approving process (ePass). Responsible, as Project Owner, for step reviews and materials submission in order to obtain final approval. Work in conjunction with ad agency in materials submission in ePass.
  • Maintain and develop in-depth customer insight to anticipate stakeholder needs. Understand product, therapeutic area.
  • Plan and execute Speaker Programs (or other Marketing Programs) in compliance with corporate policies.
  • Exhibit the effective personal use of AbbVie leadership competences and manage business with integrity and in accordance with regulations, Abbvie's Code of Business Conduct and corporate policies.


  • Bachelor's Degree in Sciences, Marketing, Business or related field. MBA preferred.
  • Excellent written and verbal communication skills in both English and Spanish, including presentations.
  • Proven strategic and innovative thinking.
  • Good follow up, ability to listen and respond in a timely manner.
  • Strong analytical skills to read and interpret market data.
  • Leadership, communications skills and team player.

Significant Work Activities
Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Yes, 15 % of the Time
Job Type
Job Level Code
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.