Product Manager, Neuroscience

Location
Cambridge, MA, United States
Posted
Aug 27, 2020
Ref
R-05684
Hotbed
Genetown
Required Education
Bachelors Degree
Position Type
Full time
Title:
Product Manager, Neuroscience

Company:
Ipsen Biopharmaceuticals Inc.

Job Description:

The Product Manager will play a key role in the development, creation and execution of the annual marketing and sales action plans. This position will act as a “Product Champion” who provides leadership in the process of developing, creating and executing all high priority commercial initiatives.

The Product Manager is a member of a team of marketing professionals and regularly interacts with senior management and others across the company. Supporting the development of short / mid / and long-term strategies, annual brand plans and tactical plans and related measurement activities in Neurosciences Business Unit and involves several internal functions as well as external partners.

Incumbents in this role, as all other employees, are fully accountable for compliance with all laws, regulations and policies that govern the conduct of Ipsen activities.

Main responsibilities / job expectations

Responsibilities

Responsibilities will include, but are not limited to, the following:

  • Work closely with internal colleagues and vendors to conceptualize, develop, and execute promotional and educational materials both delivered by the sales team including:
    • (HCP) education and training initiatives
    • Speaker's bureau training platform
    • Support the development and execution of highly effective sales direction and training
  • Ensure measurement marketing program efficacy metrics and ROI
  • Manage Convention plans and activities
  • Co-Lead thought leader feedback activities including Advisory Boards, Councils, etc.
  • Contribute to the development of a Brand Digital strategy and execution across HCP customer segments
  • Liaise with field sales leadership to support execution of strategic account initiatives
  • Ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives
  • Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
  • Ensure commercial operational objectives, goals, and KPIs are met. Identify potential significant - positive or negative - deviations as early as possible and provide management updates
  • Complies with all laws, regulations and policies that govern the conduct of Ipsen U.S. staff


Functional Competencies (Knowledge/Skills/Abilities)

As a Product Manager focused on Neuroscience, the incumbent is expected to have, develop and apply the following functional competencies to a medium-to-advanced level of proficiency:
  • Market, Disease and Product Knowledge
  • Business Analytics and Insights
  • Customer Understanding, especially Patient
  • Strategic Marketing
  • Operational Planning
  • Customer Engagement


Leadership Competencies

Anticipate when functional course correction is required and make adjustments with a sense of urgency
  • Respect each other and all our stakeholders
  • Empower others
  • Respect & be open to inclusion and diversity
  • Enable feedback and foster a speak-up culture
  • Embrace cross-team collaboration
  • Be transparent and share information

Ensure all commercial budgets are met and collaborate with functional leadership to ensure financial objectives are met and resources reassigned if required
  • Be proactive in learning from each other and through experiences
  • Listen and be open to views and needs of all external stakeholders
  • Seek transformation through innovation
  • Innovate

Ensure marketing teams are appropriately staffed and are continually developing as individuals and a team
  • Be accountable and responsible
  • Set clear expectations and prioritize
  • Be results and value driven, not task-oriented
  • Bring solutions
  • Seek continuous improvement to be better always
  • Own our Company Social Responsibility strategy

Work closely with US / Global clinical leadership to ensure clarity and buy in of short- and long-term objectives to achieve vision
  • Walk the talk & talk the walk
  • Ensure that we make ethical decisions, stay compliant at all times
  • Never compromise on quality
  • Care for our employees, patients and society and the environment


We drive to win together
  • Be entrepreneurial
  • Fast in turning our ideas into action; be agile
  • Be demanding of ourselves as we strive for success
  • Believe in making a difference
  • Celebrate success
  • Enable talent inclusion and diversity


Experience and Education

Incumbents should have, as a minimum:
  • Bachelor's degree
  • MBA preferred
  • Minimum of 5 years sales and marketing experience in life-sciences
  • Minimum of 2 years Pharmaceutical sales experience preferred
  • Neuroscience and or Specialty, Buy and Bill pharmaceutical marketing experience preferred
  • Demonstrated organization, project and budget management skills
  • Previous experience in developing and executing tactical plans, including multi-channel programs
  • Demonstrated abilities to interact with internal stakeholders, including senior leaders across the organizations
  • Demonstrated abilities to interact with and external stakeholders, including medical thought leaders, organized patient organizations, and others
  • Proven track record for consistently meeting or exceeding quantitative and qualitative targets.

Other Useful Information
  • Key Internal stakeholders: Senior Director Marketing, Neuroscience, Regional Business Directors, Head of Medical, Neuroscience, Global Neuroscience BU team, HR, Legal, Compliance, Patient Advocacy, Regulatory, Medical, Safety, Finance, IT, Business Operations, Value & Access, Communications, all field-based Commercial teams
  • Key External contacts: Thought Leaders, Key Accounts, Patients, Caregivers
  • Financial budget:
  • Number of direct reports:
  • Travel: +/- 20% Domestic and International may be required


The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.","datePosted":"2020-09-08T00:00:00.000Z