Marketing Manager, Optical Biosystems (OBI)

Location
San Francisco Bay Area / HQ Santa Clara
Posted
Aug 26, 2020
Required Education
Bachelors Degree
Position Type
Full time

Marketing Manager, Optical Biosystems (OBI) 

Position location: Santa Clara & Menlo Park, CA 

Reports to: Director of Marketing 

Full-time 

Travel required: up to 20% 

We’re looking for an experienced life sciences Marketing Manager in the San Francisco Bay Area to work hand-in-hand with the Director of Marketing to execute outbound marketing activities for OBI’s growing portfolio of products and services. You should have a can-do, all-hands-on deck attitude and a desire to be constantly learning. You should be well-versed in latest and greatest in biological research. And you should love helping scientists understand the latest technological advances that are going to help them make their next big discoveries.  

At OBI we believe the next wave of the genomics revolution requires automated, easy-to-use tools to visualize cells and molecules in their spatial context. We are developing a platform that combines innovative optics, integrated fluidics and powerful image processing software to enable spatial omics without compromise. Insights ranging from anatomical to molecular will be available in the same experiment. Join our team to help us bring these innovations to scientists everywhere. 

Responsibilities 

Create clear, compelling, and technically accurate marketing messaging and collateral that support overall company/product positioning 

Manage the production, storage (digital and physical) and distribution of collateral; support sales team by making sure they have what they need when they need it 

Build company’s profile through social media, online advertising and online events (e.g., webinars) 

Manage company presence at industry events/tradeshows 

Work closely with external agencies assisting with website, marketing collateral, sales tools, application notes and lead generation 

Monitor the competitive landscape to inform messaging and keep all internal stakeholders up to date on market developments 

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs. 
 
Requirements 

Bachelor’s degree, scientific discipline preferred; advanced degree (e.g., PhD) a plus 

5+ years marketing experience, with at least 3 years in the life sciences Strong analytical skills and ability to connect everything you do to the larger strategy 

Ability to work collaboratively across functions in a dynamic organization  

Experience with organic and paid social media campaigns, search advertising and lead generation 

Clear and concise written and verbal communication skills 

OBI believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.