AbbVie

Director, Marketing Analytics & Business Insights, Oncology

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Aug 26, 2020
Ref
2006222
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

MAJOR RESPONSIBILITIES
Lead and develop the Oncology Marketing Insights and Analytics (MABI) Team. Oncology encompasses Venclexta as well as future brands in the AbbVie portfolio. Advisor to President, US Oncology, the Vice President, US Oncology and members of the Oncology leadership team, and Functional leader and member of the Market Analytics and Business Insights (MABI) Function. Influences business growth and decisions through fact-based analysis, customer insights and business knowledge.

STRATEGY, INSIGHTS AND ANALYTICS
  • Thought leader and influencer on brand strategy and execution ensuring Oncology MABI team is delivering validated and integrated insights, analytics and competitive intelligence for the business.
  • Provide the appropriate insights, analytics and launch readiness requirements for major launches. Collaborate with Global MABI team to transition knowledge to the US business and identify opportunities for synergized learning plans.
  • Collaborate with patient services and market access MABI teams to ensure that any developed program is grounded in insight and that the access archetype and services created for the patient are addressing a patient need in the Patient Journey and in service of the business.
  • Deliver analytics and insights to drive enhanced sales force execution across channels, customer segments and geographies; and to inform HCP content, digital innovation, and measurement. Participate/ collaborate with Sales Leadership, Field Force Effectiveness and Customer Experience in the application and pull-though of the capabilities tied to strategic business issues.
  • Deliver insights and analyticsto drive enhanced Consumer strategies and execution across channels and customer segments; and to Consumer content, digital innovation and measurement and participate/collaborate with Consumer Marketing and Customer Experiences in the application and pull-though of the capabilities tied to strategic business issues.
  • Key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables.
  • Responsible for business updates to Investor Relations and monthly external call preparation.

UNDERSTAND BUSINESS ENVIRONMENT
  • Possess strong understanding of the broad healthcare environment and specific therapeutic areas to identify and proactively address opportunities and threats.
  • Understand the healthcare business environment and pricing: federal, state and local governments, payor and managed care markets, and distribution channels.
  • Be on top of relevant trends, identify and champion opportunities with action plans to senior management. Includes working across Oncology divisions to provide a common perspective on Market and competitive dynamics in areas with common indications. Additionally, align with external collaboration partners on business performance bringing together disparate approaches
  • Oversee competitive intelligence across Oncology.
  • Create a strategic partnership with all insight resources and identify and fill knowledge gaps for brand team leadership in an integrated manner.
  • Effective decision making for both strategic and operational decisions, balancing the near and long-term goals.

INTERPET FINANCIAL DATA
  • Closely involved with financial planning process within therapeutic areas of responsibility.
  • Pressure test and provide input to forecast assumptions based on knowledge of market, competitive dynamics and upcoming events.
  • Responsible for input into financial planning process within department, both short term and long-range plans.
  • Manage resource and research budget, secure funding for major strategic projects identified.
  • Guide investment decisions from marketing mix/business optimization and other analysis to Oncology leadership.
  • Keep continuous pulse on competitive trends and claims and provide guidance to Investor Relations on AbbVie and competitors performance and claims.

LEADERSHIP/MANAGEMENT/ABBVIE WAYS OF WORKING
  • Provide expertise on external and cutting-edge innovative research methodologies, and analytic capabilities to advance the team and elevate the function.
  • Ability to direct insight discovery and articulation (ie: patient journey, message development), as well as business analytics, measurement and informing forecasting assumptions
  • Coach and teach others how to translate complicated information into compelling stories and learning's.
  • Establish a positive and productive work environment, creating trust and respect within function and the business.
  • Build effective teams with complementary strengths and demonstrate ability to inspire and motivate.
  • Anticipate future hiring needs and plan-ahead to train existing team members and recruit new talent.
  • Proactively manage mix of key team personnel and advocate for key resources as needed to meet business objectives.

ACCOUNTABILITY/SCOPE
  • Internal Stakeholders: President, US Oncology; VP, US Oncology ; VP, Finance Controller; President, U.S Commercial; VP, Investor Relations, Marketing Directors, Sales Director, Customer Analytics and Operations leaders, BTS, Medical and HEOR leaders.
  • External Stakeholders: Collaboration Partners
  • Reporting relationship: Reports to Senior Director, MABI, U.S. Area.
  • Budget responsibility: $20 MM (Market Research, Data and Analytics), team of ~20 FTE's
  • Focus (Scope): 70% Strategic/30% Tactical

Qualifications

QUALIFICATIONS
  • Bachelor's Degree required, MBA preferred
  • 20+ years of Market Research and Analytics experience, preferably in the Pharma/BioTech industry. Oncology experience strongly preferred.
  • Exceptional communication skills (both verbal and written) and an ability to "tell the story"
  • Seasoned business acumen, able to influence senior management with supported insights and analytics
  • Ability to lead a large diverse team, delegating and orchestrating multiple priorities in a fast-paced environment
  • Demonstrated agility to adapt in a dynamic environment and flex resources
  • High motivation, strong work-ethic and positive attitude while working under tight timelines
  • Experience with current methods in Primary Research and Analytics/Machine Learning.
  • Experience with 3rd party pharmaceutical data like IMS/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data.
  • Requirement to work "hands on" with analytical tools, working with team to uncover hypothesis and drive results

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 20 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.