AbbVie

Manager II, Marketing Analytics

Employer
AbbVie
Location
Lake County, IL, United States
Posted
Aug 22, 2020
Ref
2005358
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

AbbVie is seeking talented Marketing Analytics professionals to provide analytic leadership and to identify business and resource optimization opportunities for several in-market and pipeline products. Successful candidates will be able to thrive in a dynamic environment and have a proven ability to meaningfully communicate insights and information that influences business decisions.

Position Summary:

The Manager II, Marketing Analytics will consult and develop analytic solutions based on business needs for cross-brand, multiple brands, or multiple therapeutic areas. The individual will derive findings and implications from physician and patient data and analytics to strengthen commercial understanding of marketplace dynamics, performance and opportunities; inform the annual financial forecasting and brand planning process; and develop fact-based promotional investment strategies to optimize performance. The individual has demonstrated ability to align business issues with analytic findings and implications with some supervision and is a highly effective communicator of results.

Major responsibilities:

  • With some supervision, conduct and guide development of foundational analytical frameworks to prepare organization for commercial launch of product. Foundational frameworks will include defining the competitive set and robust testing of all business rules to define market dynamics (regimen, line of therapy, etc).
  • Deliver physician, patient, competitive and economic insights based on analytics generated by leveraging multiple data sources, including physician and patient level data. Integrate and synthesize information to report key insights to internal stakeholders.
  • Lead data strategy efforts to ensure accurate and reliable data assets are procured and onboarded ahead of commercial launch. Needed data assets may support low incidence/rare disease markets and will likely require significant scrutiny and vetting.
  • Leverage custom and syndicated data sets to identify and address key business issues relative to product and indication-level performance ensuring that multiple stakeholder perspectives are considered. Design and test key brand performance metrics like new patient starts and adherence to ensure accurate performance tracking and integrate and synthesize all available information specific to the issue.
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability.
  • Coordinates across the analytic team and manages external supplier to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
  • Effectively communicate results of complex analytical models and influence action to improve brand performance


Qualifications

Qualifications:

  • Bachelor's Degree (Business Administration, Statistics, Economics) required, with a concentration in marketing/sales/quantitative analysis. Master's Degree preferred.
  • 9-12 years professional experience; 6-8 relevant industry experience in analyzing sales and marketing information including use of this information in the development of business plans and strategies. Preferred experience in Oncology and/or rare disease
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving
  • Advanced understanding of healthcare system, markets and stakeholders, patient journeys, competitive dynamics
  • Advanced knowledge of key pharmaceutical data sources (preferred) and multiple analytic domains (promo optimization, digital, launch support, etc)
  • Advanced communication and influencing skills
  • Advanced agility, project management and prioritization skills
  • Advanced vendor management skills
  • Proven ability to collaborate effectively and to influence in a matrixed organization
  • Command of the Microsoft software programs (Powerpoint, Excel, Access). Experience with SAS/SPSS preferred.


Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.