Sr Product Manager, Specialty Marketing

About CSL

With operations in 35+ nations and ~ 22,000 employees worldwide, CSL is driven to develop and deliver a broad range of lifesaving therapies to treat disorders such as hemophilia and primary immune deficiencies, and vaccines to prevent influenza. Our therapies are also used in cardiac surgery, organ transplantation and burn treatment.

CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL's therapies. Seqirus is the second largest influenza vaccine company in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.

We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!

Job Description

The Senior Product Manager leads the direct-to-consumer/patient (DTC/DTP) marketing strategy and execution for the hereditary angioedema (HAE) franchise including HAEGARDA (C1 Esterase Inhibitor Subcutaneous, Human) for the prevention of HAE attacks; and Berinert (C1 Esterase Inhibitor, Human) for on-demand treatment of HAE. This individual will drive business results and increase brand equity by leading an insights driven DTC/DTP marketing strategy. This role requires the marketer to manage and execute on several initiatives at once and will require strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the patient.

Main Responsibilities and Accountabilities:

• Under the guidance of the Director of HAE Marketing, the individual will contribute to the annual strategic and marketing planning process for HAEGARDA and BERINERT with input from cross-functional teams, external partners and customers.
• Provide direction and guidance to consumer product manager on HAE franchise team
• Deliver impactful campaigns that execute via digital, website, mobile, email/CRM and point of care
• Optimize the CRM strategy and content development in a manner that integrates the totality of the patient journey to ensure the best possible personalized patient experience.
• Identify opportunities to drive opt-ins, optimize patient access and retain patients through technology improvements, strategic partnerships, or program enhancements.
• Develop and track the measurement of key metrics for the media mix, consumer engagement, channel effectiveness, and brand performance while linking to script lift and the broader success metrics of the brand.
• Provide direction to agency and vendor partners to ensure quality and timely completion of deliverable or services
• Build effective working relationships with key internal and external customers, including cross functional partners, thought leaders and patient advocacy groups.
• Brand team lead for patient services/adherence activities including HAEGARDA Connect operations, patient assistance programs, co-pay support programs and reimbursement support.
• Partner with Patient Services and field sales organization to optimize the patient access program based on direct customer feedback and operational needs.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
• Position requires approximately 30% travel, including some weekends.

Bachelors' degree in business, marketing, communications, life sciences or healthcare discipline; MBA preferred

• 7+ years' experience in sales and marketing or related experience in the pharmaceutical, biotech, or medical device industry
• 2-4 years product management experience

Preferred Qualifications

• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
• Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires.
• Experience marketing directly to consumers/patients

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