Marketing Manager, General Medicine, Value Strategy & Marketing
- Employer
- Amgen
- Location
- Thousand Oaks, CA, US
- Start date
- Nov 12, 2019
View more
- Discipline
- Administration, Marketing, Strategic Marketing
- Required Education
- High School or equivalent
- Position Type
- Full time
- Hotbed
- Biotech Beach, Best Places to Work
Job Details
The Marketing Manager, General Medicine, Value Strategy & Marketing will support the development and execution of the value marketing strategy for the U.S. Cardiovascular and Migraine product portfolios. They will lead the development of tools/resources to communicate the disease burden, clinical efficacy and safety, and economic value messages to drive coverage with formulary decision-makers, and support value-based initiatives.
Key Activities:
- Develop and execute tools/resources to effectively communicate a product's value proposition to drive coverage, support value-based initiatives, and deliver on value marketing strategy
- Work with third-party vendors to facilitate the internal legal, regulatory and medical review of marketing materials via the Materials Approval and Compliance (MAC)
- Effectively rollout and train the Market Access team (field account executives) on programs and resources and provide support to field staff to address questions.
- Align and/or lead cross-functional workstreams to support business initiatives for payers
- Support development of value-marketing plans aligned with coverage & pricing and overall brand strategic plans
- Commission and oversee market research in partnership with cross-functional stakeholders to generate deep payer customer, competitive, and marketplace insights
- Provide guidance, support, and analyses on pricing/contracting strategies
- Develop and manage the value marketing budget
- 5-10% travel may be required
Basic Qualifications
Doctorate degree and 2 years of project management, sales and/or marketing experience
OR
Master's degree and 4 years of project management, sales and/or marketing experience
OR
Bachelor's degree and 6 years of project management, sales and/or marketing experience
OR
Associate's degree and 10 years of project management, sales and/or marketing experience
OR
High school diploma / GED and 12 years of project management, sales and/or marketing experience
Preferred Qualifications
- Strong business acumen, analytical skills, and strategic thinking ability
- Experience in pharmaceutical/biotech industry (market access and/or health economics)
- Solid understanding of US health care system and key stakeholders (with an interest in formulary decision makers carrying out responsibilities for the selection of medications for coverage or reimbursement)
- Understanding or familiarity with the US Value & Access organization, and how it interfaces with other parts of the business
- Interest in working with and communicating health care economic information (HCEI)
- Core Competencies
- Thinks Strategically: Demonstrates ability to analyze and respond to existing and future competitive position by considering market and industry trends, existing and potential new competitors, and strengths and weaknesses as compared to competitors
- Communicates Effectively:
- Demonstrates people management/influence skills and demonstrates networking capabilities
- Applies advanced communication and presentation skills (fluency in PowerPoint) and communicates effectively at all levels both internally and externally
- Operates Efficiently:
- Possesses strong project management skills
- Displays strong organizational and time management skills; delivers on commitments in a timely manner
- Possesses a strong work ethic and an ability to handle/manage projects in a fast-paced environment
- Embodies Positive Behaviors:
- Serves as a role model for Amgen Values and a resource to others in promoting open, honest, and cooperative relationships throughout the organization
- Willingness to seek feedback and act on it
- Takes initiative and acts pro-actively, enthusiastically, and creatively
- Works collaboratively in teams
- Involves others appropriately when working on team projects
- Learns and reinforces the team's common goals and priorities
- Acknowledges others' efforts, advice, and contributions
We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment.
Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.
We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Join Us
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Company
We are all different, yet we have this in common: our mission to serve patients. This sense of shared purpose is key to our becoming one of the world’s leading biotechnology companies. It guides us as we continue to launch new medicines and reach millions of patients worldwide.
We live the mission.
We win together.
We thrive on continual challenge.
Our team of 22,000+ scientists and professionals worldwide bring distinct perspectives and experiences to all we do. We leverage our global talent to achieve together—to research, manufacture and deliver ever-better products and greater depth to our mission.
At Amgen, there is a strong correlation between our high level of diversity and performance. Because addressing issues with a wider range of perspectives and approaches leads to more creative problem-solving. Together, we’re transforming the promise of science and biotechnology into therapies that have the power to restore health.
Connect with us to explore how you can Win, Live, and Thrive at Amgen.
- Website
- http://careers.amgen.com/
- Phone
- 805-447-1000
- Location
-
Corporate Headquarters
One Amgen Center Drive
Thousand Oaks
California
91320-1799
United States
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